About the role
Opening for the reputed Personal Care company for the position of Channel Manager - Mumbai
Ex- 4 to 8 years
CTC - Upto 10L
The BA Channel Manager is responsible for the management of the BA channel at Company and is responsible to conceptualize, develop and impart training to BA's. The Channel manager will be leading a team of atleast 10 EKAs and 300 BAs.
He/she is responsible for delivering the channel metrics of Beauty Advisors for the region. The key metrics involved hiring and training of the EKA’s & Beauty Advisors to ensure maximum productivity from the channel along with smooth functioning of the channel nationally.
She is also responsible for planning and contributing to the BA outlet growth in Company and achieving monthly offtake targets set for the BA channel.
Key performance areas:
1) Channel Growth: delivering the competitive and sustained growth in the Beauty Advisor channel with achievement of offtake targets in line with Purchase targets.
2) Channel Management: ensuring the hygiene and health of the BA channel be up-to-date with least grievances of BAs on-field.
3) BA staffing: Recruitment and retention of Beauty advisors in Company.
4) Training: Training the BA channel and the Sales Team on skin & personal care, brand, product- features, selling skills to ensure BA s are well equipped to drive sales through the outlets.
5) MIS and Analytics: Custodian of the all the MIS related to BA channel. Should maintain a repository of information and do detailed analysis for further findings as and when necessary to identify source of growth for BA channel.
6) BA Management: Conducting monthly meetings with EKA’s & BA’s to ensure target rollouts, review of sales, updates on new launches, etc. Conducting regular market visits to the BA outlets and undertaking on-the-job training, ensuring discipline in reporting and sales updation by the Beauty Advisors. Ensuring appropriate salary pay-outs to Beauty Advisors on a monthly basis with complete tracking in M-assist on Daily, weekly and Monthly Basis.
7) Performance and Productivity: Delivering the target vis-a-vis achievement and in-store performance for BAs and take corrective action where required. Explore innovations/contests to drive sales growth in outlets.
8) Market tracking: Extensive knowledge of the brand, the category and competitors- activities from market research and continuous market screening. Reporting all market developments in terms of new launches and implementation of new strategies in Company by the competitors to HO.
Minimum Qualification- Graduation
Minimum experience in same role- 5-7 years, we are looking for someone who has already had a prior experience as a channel manager or has extensive experience as a EKA or Senior channel executive. Candidate should be well versed with erps like MAssist and be able to drive both BAs and sales targets,