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Ashbee Energy Systems

Posted 28 Aug 2026

BDE - BESS Products

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Employment
Full time
Team
Sales
Posted
28 Aug 2026

About the role

Responsibilities:

  • Identify, recruit and onboard new enterprise customers in the CI segment.
  • Provide an accurate forecast for the month, quarter and year.


Manage and forecast the sales pipeline:

  • Develop and deliver sales presentations that explain key technical aspects of BESS products that will benefit prospective customers, consultants, PMCs, channel partners and contractors.
  • Negotiate offer and contract terms, including legal, finance, payment and other terms, and seek appropriate approvals as per the organisation's approval matrix.
  • Be able to think independently and critically and suggest improvements that might lead to cost savings that could eventually result in improved profitability.


Build relationships with consultants:

  • Research the industry / market for competitive intelligence on an ongoing basis to know any upcoming changes / challenges that could impact the current or future sales.
  • Analyse cross-selling and up-selling opportunities, ensuring that all company products and services have been thoroughly presented.
  • Overall responsibility for the entire sales cycle (lead generation to contract conclusion) of various opportunities pursued.
  • Managing sales bids and pipelines for the future.
  • Oversee risk assessment, scope compliance, and cost review for specific opportunities.


Stakeholder management internally and externally:

  • Competition mapping, market intelligence, and overall integration of information for the decision-making process.
  • Capture customer feedback at various stages of opportunities and execution phases. Customer relationship building at various levels.
  • Contract negotiations and conclusion with proper handover to projects for implementation.


Requirements:

  • Good Knowledge of Industrial DG, UPS and BESS.
  • Understanding of single-line diagrams.
  • Candidate must have strong experience in selling UPS/DG/BESS products in the Delhi/NCR area.
  • B. Tech. Electrical.
  • Specific experience in solar energy is a plus.
  • Sound technical background.
  • Should have a strong understanding of GTM strategies for renewable products.
  • Strong market connection with leading ELV consultants and contractors.
  • Should have very good techno-commercial negotiation skills.
  • Strong interpersonal skills; excellent written and oral communications skills.
  • Experience in an external-facing role, including customer relationship development and management.
  • Self-motivated with the ability to work independently as well as a successful track record as a team player.
  • Demonstrated ability to coordinate and multitask a variety of activities, including cross-functional interaction internally.

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