About the role
We are looking for a highly execution-oriented Sales Leader who has hands-on experience building and scaling offline outbound sales systems for Indian SMBs. This is a builder's role. You will be responsible for creating a repeatable field/outbound sales engine from the ground up, covering lead generation, qualification, field meetings, demos, closures, team hiring, territory planning, incentives, CRM discipline and performance management. The ideal candidate should have a proven track record of building high-velocity field/outbound sales teams and acquiring SMB customers at scale.
Responsibilities:
- Build and scale an offline outbound sales engine targeting Indian SMBs.
- Set up the complete sales funnel: lead generation, qualification, field meetings, demos, negotiation, and closure.
- Hire, train and manage a high-performance field/outbound sales team.
- Develop sales scripts, pitch frameworks, objection-handling playbooks and SOPs.
- Define territory allocation, beat plans and daily/weekly sales activity targets.
- Build effective incentive structures linked to productivity and revenue.
- Establish strong CRM discipline, pipeline tracking and sales reporting.
- Create performance dashboards covering leads, meetings, demos, conversions, revenue and productivity.
- Identify the right customer segments, geographies and acquisition channels for scaling.
- Continuously improve sales productivity, conversion rates and customer acquisition cost.
- Work closely with leadership to build a scalable and repeatable sales organisation.
- Take complete ownership of execution rather than simply managing an existing sales setup.
Requirements:
- 2-5 years of sales experience, with significant experience in field/outbound sales.
- Proven experience building sales teams and processes from scratch.
- Strong understanding of selling to Indian SMBs / small and mid-sized businesses.
- Experience in one or more of the following sectors: Real Estate, Interiors / Home Improvement, Automobile / Auto Services, Education, Healthcare.
- Background in SaaS, technology, digital services, agencies or other B2B sales-led businesses.
- Strong experience managing a funnel from lead generation to final closure.
- Demonstrated ability to hire, train, coach and manage high-velocity sales teams.
- Strong understanding of CRM, sales dashboards, territory management and sales metrics.
- Comfortable working in a fast-paced, target-driven environment.
- Must be based in Delhi NCR or willing to work from Delhi NCR.
- Male candidates preferred.