About the role
Bharat Banking Circle Head Distribution
INTERNAL USAGE:
No. of Vacancies: Reports to: Bharat Banking Regional Head Distribution
Is a Team leader? Y Team Size: 5+
Grade: AVP/VP
Business: NA Department: Bharat Banking Sub-Department: Distribution Team
Location:
About Bharat Banking
The increasing income diversification, evolution of the tech stack, various government schemes to improve livelihoods, and integrating the country via roads and the internet have provided strong tailwinds to the rural and semi urban (RUSU) or ‘Bharat’ markets.
To better capitalize on the growth runway and “open the world of possibilities” for the Bharat customer, the bank has set up a separate ‘Bharat Bank’ vertical. It is an amalgamation of products and geography, handling certain core products across the country and all the products in the RUSU branches.
The objective is to accelerate the growth journey by expanding distribution reach via branches, partnerships, and digital presence, creating tailored products and processes, and using the One Axis strategy to harness synergies in all parts of the Bank to deliver to the Bharat customer.
The Bank also continues to focus on growing the book profitably by enhancing productivity, improving operational efficiency to reduce cost, and containing risk by leveraging technology such as AI and ML & rigorous portfolio monitoring.
About the Role
• You will be part of Distribution team under Bharat Banking Vertical
• You will be responsible for handling Bharat Bank Agenda of the Bank for entire Circle i.e., Bharat Bank Branches performance, RO Channel, Partnerships & key strategic initiatives in Bharat Bank Branches
Key Responsibilities
• You will be responsible for driving Asset & Liabilities from Bharat Bank Branches & partnerships.
• You will be responsible for managing entire distribution RO Channel in your Circle i.e., Driving productivity of Assets and Cross Sell products (Liabilities, cards etc.)
• Work on key Strategic segmental Initiatives (around Liabilities, Assets, Cards & MAB products): Execution and scale the same in Bharat Bank Branches
• Identify new opportunities and convert them into programs at segment level to drive measurable outcomes for respective product lines in your Circle
• Develop and implement sales strategy to achieve business expectations for all product lines from Bharat Bank Branches in close coordination with Product/Sales teams of respective products
• Ensuring operational efficiency, grievance redressal & service support to all Bharat Bank Branches
• Micro market mapping & market scoping activities to map potential catchment in each location
• Plan and execute special drives with the help of Marketing team such as Mandi activities to capture the Mandi ecosystem and similar ones to cater to other segments
• Monitor and implement activities critical to business channel on regular basis
• New Bharat Bank Branches Launch plan & Micro marketing activities viz Prelaunch/Launch/Post launch activities in your Circle with close coordination with Branch Banking & Marketing team
Qualifications
Optimal qualification for success on the job is:
• MBA / Postgraduate
• 12+ years of experience in Banks, NBFC's preferably from Retail banking Program Management, cross sell background or Channel sales
Role Proficiencies:
For successful execution of the job, a candidate should possess the following:
• Knowledge
In Depth Knowledge of banking, asset, and liability products.
• Skills
Strong Experience in channel management
Sales planning and development
People Skills/Team management
In Depth knowledge of asset and liability business
Good communication (both verbal & written) and inter-personal skills.
• Abilities
Self-motivated with a passion for taking ownership of your work and delivering outcomes
Proactive, thoughtful, & highly organized; able to work under tight deadlines while maintaining impeccable attention to detail.
Ability to work effectively across functions and demonstrated ability to coach and mentor others
Ability to manage risk and uncertainty for self and team within a dynamic priority-setting environment
Ability to prioritize and make decisions in a fast-paced environment
Ability to work as a part of team and contribute towards team goals
Ability to manage multiple tasks/projects simultaneously.