About the role
RL - Rural Lending : National Product Head � Farmer Funding
INTERNAL USAGE:
No. of Vacancies:
Nil
Reports to:
RL - Rural Lending: Business Head � Farmer Funding and Gold
Is a Team leader?
Y
Team Size:
18
Grade:
SVP -1
Business:
Farmer Finance
Department:�
Rural Lending
Sub-Department:
Farmer Funding
Location:
Central Office
About Bharat Banking
The increasing income diversification, evolution of the tech stack, various government schemes to improve livelihoods, and integrating the country via roads and the internet have provided strong tailwinds to the rural and semi urban (RUSU) or �Bharat� markets.
To better capitalize on the growth runway and �open the world of possibilities� for the Bharat customer, the bank has set up a separate �Bharat Bank� vertical. It is an amalgamation of products and geography, handling certain core products across the country and all the products in the RUSU branches.
The objective is to accelerate the growth journey by expanding distribution reach via branches, partnerships, and digital presence, creating tailored products and processes, and using the One Axis strategy to harness synergies in all parts of the Bank to deliver to the Bharat customer.
The Bank also continues to focus on growing the book profitably by enhancing productivity, improving operational efficiency to reduce cost, and containing risk by leveraging technology such as AI and ML & rigorous portfolio monitoring.
The program aims to provide timely credit facilities to Individual Farmers Farmer funding to meeting all their cultivation, farm maintenance, consumption and investment needs
AbouttheRole
Why does the role exist?
nTo support Farmer Funding business team by creating right product, process and required enablers including technology and appropriate tools to extend loans to the individual farmers.
What is its contribution towards the organization?
nThis role contributes in Product development and designing appropriate processes within RBI regulatory framework for Farmer Funding business and responsible for leading and managing end to end product related initiatives and functions.
What is the size of the operation the position manages and supports?��
nPan India
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Key Responsibilities
�Product Designing, Development, and Deployment
oDefine Product strategy
oGather market intelligence through customer �
oEnsure CMC and other required approvals
oLead/anchor all discussions with Sales, UW, Risk, Ops, BSG, IT, BIU, DBAT to ensure high quality development (incl. conducting UAT)
oProject management and Deployment in coordination with BSG, IT and other stakeholders
oDetermine and manage all aspects related to product success (product pricing, skills sets needed, headcount to manage business) its changes if any
oJointly own development and ongoing maintenance of key product related technology systems and channels together with IT, BSG, DBAT (and any others)
oBuild and drive partnerships for product/ proposition development as well as rollout/ commercialization
�Process and Policy improvisation and Training
oDefine processes and drive improvements required to run the product; discharge process related responsibilities
oContent development for online training modules/Training manuals/EDMs/SOPs
oOrganize classroom trainings/leadership trainings for various level employees
oDevelop content Axis Competency Profile and ensure 100% Participation & Pass Percentage
�Audit/ Regulatory compliance
oVendor Audit
oSnap Audit
oIS Audit
oThematic Audit
oOps Risk
oIFC FRR
oInternal Audit
oEGRC
oRBI SSM audit etc
�Other Key Responsibilities
oP&L responsibilities
oBusiness presentations and reporting. Sales MIS
oDeveloping proposals and SOPs for new projects/proposals/strategic partnerships (BC partners, Cross-selling, New Products, New Projects, New Processes, and more)
oDevelop BRD, AOPM, Coordinate with BSG and IT for developing appropriate software
oImproving business profitability through appropriate process and cost controls�
Qualifications
Optimal qualification for success on the job is:
�MBA in Agri business with relevant experience
�Experience of 15+ Years in Financial Services and Agri Business Industry
Role Proficiencies:
For successful execution of the job, a candidate should possess the following:
�Knowledge
Knowledge of Agriculture ecosystem, Core Farmer Funding Functions, Products and Processes
Strong hold of regulatory guidelines and industry practices
Knowledge of Technology advancements in the industry �etc
�Skills
Excellent communication (both verbal & written)
Inter-personal skills
Leadership and Team Management skills
Negotiation skills
�Abilities
������ Ability to work effectively across functions and demonstrated ability to coach and mentor others
������ Ability to manage risk and uncertainty for self and team within a dynamic priority-setting environment
������ Ability to prioritize and make decisions in a fast-paced environment
������ Ability to work as a part of team and contribute towards team goals
������ Ability to manage multiple tasks/projects and deadlines simultaneously