About the role
* Develop and execute brand and marketing strategies aligned with business and sales objectives.
* Lead marketing for assigned real-estate projects from pre-launch through launch and post-launch.
* Develop project positioning, communication strategy, messaging, campaign themes, and customer propositions.
* Plan and execute integrated campaigns across digital, social media, performance marketing, outdoor, print, events, PR, and other relevant channels.
* Manage creative, media, digital, PR, and other external agencies.
* Develop marketing collateral including brochures, presentations, digital assets, website content, and sales support material.
* Conduct competitor, consumer, and market analysis to identify opportunities.
* Work closely with Sales, CRM, Business Development, Design, Finance, and senior management.
* Track campaign performance, lead quality, CPL, conversion, engagement, and marketing ROI.
* Manage marketing budgets and ensure effective utilisation of spends.
* Evaluate and manage agencies and vendors to ensure timely and high-quality delivery.
* Identify emerging marketing trends, technologies, and consumer behaviours and incorporate relevant opportunities into the brand strategy.
Mandatory
* Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
* Approximately 7 years of relevant experience in brand/marketing roles.
* Experience in real estate or another high-consideration consumer category.
The candidate should:
* Be comfortable with tools such as ChatGPT, Gemini, Claude, Microsoft Copilot, Canva AI, Adobe Firefly, or equivalent.
* Use AI for campaign ideation, market research, copy development, presentations, content creation, and analysis.
* Understand AI-assisted content creation across text, images, presentations, and video.
* Use AI and data to identify consumer insights and optimise campaigns.
* Have practical prompting and AI workflow capabilities.
* Be able to critically evaluate AI-generated content for accuracy, originality, brand consistency, and compliance.
* Demonstrate a willingness to continuously adopt emerging AI-led marketing tools.