About the role
Role : Head – R&D
REQUIRED COMPETENCIES:
Position Title
Brand Manager – Women Hygiene
Department
Marketing
Qualification
MBA
Experience
7 to 10 years
Location
Chennai
Reporting To
CMO
Reportees
NIL
- BASIC PURPOSE AND OBJECTIVE OF THE POSITION:
- To conduct market research, carry out promotional campaigns, identify target audiences and evaluate current trends relating to women hygiene
- To develop strategic marketing initiatives and activities pertaining to women hygiene
2.JOB DESCRIPTION:
- Implement marketing plans that include print, broadcast and online content pertaining to women hygiene
- Create branded advertising campaigns and support the marketing and design teams by coordinating and collating content
- Set up tracking systems for marketing campaigns and online activities
- Conduct market research to identify marketing opportunities and negotiate media coverage
- Traffic all advertising efforts to appropriate channels
- Develop and manage all the internal communication systems
- Organize and streamline service offerings into usher friendly concepts
- Manage print contractors and other promotional vendors
- Maintain strict confidentiality of sensitive information
- Simplify complex data into user friendly such as graph, charts and other visual aids for clients and management.
3ROLE SPECIFIC COMPETENCES REQUIRED FOR THE POSITION:
- Need to be highly analytical.
- Good presentation skills. Able to articulate his/her thought process.
- Need to understand category/consumer newer emerging trends.
- Able to relate/connect with ground realities
- Able a formulate ABP(annual business plan)
- Good negotiation skills. Able to negotiate well with creative/media agencies.
- Able to execute time bound objectives.