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OnTime Solutions

Posted 22 Jun 2023

Brand Manager-Women Hygiene - Chennai

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Team
Amrutanjan
Posted
22 Jun 2023

About the role

Role : Head – R&D

REQUIRED COMPETENCIES:

Position Title

Brand Manager – Women Hygiene

Department

Marketing

Qualification

MBA

Experience

7 to 10 years

Location

Chennai

Reporting To

CMO

Reportees

NIL

  1. BASIC PURPOSE AND OBJECTIVE OF THE POSITION:
        To coordinate all the marketing activities and invitations of an organization pertaining to women hygiene
  •  To conduct market research, carry out promotional campaigns, identify target audiences and evaluate current trends relating to women hygiene
  •  To develop strategic marketing initiatives and activities pertaining to women hygiene

2.JOB DESCRIPTION:

  • Implement marketing plans that include print, broadcast and online content pertaining to women hygiene
  • Create branded advertising campaigns and support the marketing and design teams by coordinating and collating content
  • Set up tracking systems for marketing campaigns and online activities
  • Conduct market research to identify marketing opportunities and negotiate media coverage
  • Traffic all advertising efforts to appropriate channels
  • Develop and manage all the internal communication systems
  • Organize and streamline service offerings into usher friendly concepts
  • Manage print contractors and other promotional vendors
  • Maintain strict confidentiality of sensitive information
  • Simplify complex data into user friendly such as graph, charts and other visual aids for clients and management.

3ROLE SPECIFIC COMPETENCES REQUIRED FOR THE POSITION:

  • Need to be highly analytical.
  • Good presentation skills. Able to articulate his/her thought process.
  • Need to understand category/consumer newer emerging trends.
  • Able to relate/connect with ground realities
  • Able a formulate ABP(annual business plan)
  • Good negotiation skills. Able to negotiate well with creative/media agencies.
  • Able to execute time bound objectives.


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