About the role
What You Will Do
- Define go-to-market strategies and quarterly growth initiatives for retail learning programs.
- Build acquisition programs across search, social, performance media, messaging, email, communities, and offline activations.
- Design learner journeys that convert prospects into registrations and paying participants.
- Create targeted campaigns for different learner segments and continuously refine audience strategies.
- Use CRM and automation tools to manage prospects, automate follow-ups, and improve lead-to-enrolment movement.
- Partner with sales, trainers, subject experts, and delivery teams to improve campaign outcomes.
- Oversee marketing assets such as web pages, campaign creatives, emailers, brochures, and promotional content.
- Use campaign and customer data to identify drop-offs, improve funnel performance, and optimize spending.
- Track acquisition cost, lead quality, conversion rates, enrolments, revenue contribution, and campaign ROI.
- Guide and develop the marketing team while managing priorities, timelines, and external/internal stakeholders.
What We’re Looking For
- 5+ years of B2C/growth marketing experience, preferably within Education, EdTech, Training, or consumer services.
- Demonstrated experience in acquisition, demand creation, and conversion-focused marketing.
- Strong exposure to CRM, marketing automation, lead nurturing, segmentation, and lifecycle campaigns.
- Working knowledge of digital acquisition, SEO, landing pages, analytics, and conversion optimization.
- Strong analytical thinking, team leadership, communication, and execution skills.