Brand & PR Associate

We're looking for a sharp, experienced PR Professional to manage and elevate the public image of a high-profile client. This role combines strategic PR, personal branding, and image consulting, including guidance on communication, body language, and public presence. You will operate as a trusted advisor, shaping not only how the client is seen but also how they are remembered.

The core responsibilities for the job include the following:

Image and Personal Branding:

• Develop and refine the client's public image, positioning, and narrative.
• Provide guidance on body language, communication style, and overall presence.
• Work closely with stylists and creative teams to ensure visual consistency.

Media and Public Relations:

• Identify and secure high-value media opportunities (interviews, features, appearances).
• Prepare the client with talking points, messaging frameworks, and media training.
• Act as the primary gatekeeper for all external communications.

Reputation and Crisis Management:

• Monitor public perception across media and digital platforms.
• Proactively manage and mitigate negative press or potential risks.
• Draft official statements and manage sensitive communications when required.

Social Media and Digital Image:

• Oversee and guide the client's social media presence and content direction.
• Stay ahead of trends and ensure relevance across platforms.
• Align digital storytelling with overall PR strategy and brand identity.

Strategic Positioning and Partnerships:

• Evaluate and recommend brand collaborations, endorsements, and public associations.
• Ensure all partnerships align with the client's long-term image and positioning.

Public Appearances and Conduct:

• Advise on event participation, public engagements, and speaking opportunities.
• Provide real-time or pre-event coaching on presentation, tone, and interaction.

Requirements:

• Proven experience in public relations, personal branding, or image consulting for high-profile individuals or brands.
• Strong understanding of media dynamics, public perception, and reputation management.
• Exceptional communication and interpersonal skills with the ability to influence and guide senior stakeholders.
• Sharp judgment and decision-making ability, especially under pressure.
• Deep awareness of current social media trends, digital culture, and audience behavior.
• A proactive, strategic mindset with attention to detail.

Preferred Qualifications:

• 2 - 4 years of experience in corporate communications, PR, or branding.
• Proven PR experience with high-profile individuals/brands.
• Strong understanding of media, perception, and reputation management.
• Well-versed in social media trends and digital image-building.
• Strong hold on the Marathi language (reading, writing, and speaking).