About the role
● As a Brand Solutions Lead you will need to have thorough knowledge
of the plan in hand for accounts under your purview and will be
responsible for interacting with clients, understanding briefs,
campaign planning and management, monthly evaluation, and
discussing solutions to enhance the brand's position.
● Strategizing on monthly digital marketing plans to meet brand
objectives basis the client brief, setting timelines for projects basis
the brand priorities, and managing client expectations by keeping
them informed on various activities.
● Timely reporting of the brand performance to the client as per the
pre-decided scope, identifying learnings and implementing
suggestions to the strategy basis of the report.
● Being the primary custodian for the brand when it is an integrated
account, simultaneously setting internal processes for efficient
team management and workflow.
● Manage and oversee the work of a group of team members to ensure
the timely delivery of day-to-day brand requirements
● Provide training support to the team as and when required and
provide guidance
● Identifying key performers within the team and mapping out a
growth plan and creating a succession plan.
● Analyzing data, drawing insights, and making data-driven
recommendations.
● Collaborate with cross-functional teams such as creative, content,
and technical teams to develop and execute digital marketing
campaigns. Ensure effective communication and coordination
among team members.
● Identifying opportunities to upsell additional digital marketing
services to existing clients.
● Staying updated with the latest trends, tools, and best practices in
digital marketing. Sharing knowledge and insights with clients and
internal teams to drive continuous improvement.
Skills Required:
● Strong Communication & Time management skills
● Strong attention to detail, problem solving attitude and having an
analytical mind
● Excellent client servicing skills.
● Technical knowledge of Google Analytics or other marketing
analytics platforms