About the role
Job Title: Brand Specialist
We are seeking a dynamic and strategic Brand Specialist with 5–6 years of relevant experience in brand management and marketing, ideally from a creative or digital agency background. The role requires a strong mix of strategic thinking, creativity, and executional excellence to strengthen our brand presence, manage campaigns, and ensure consistency across all touchpoints.
Key Responsibilities
- Brand Strategy & Positioning
- Develop and execute brand strategies aligned with business objectives.
- Maintain and evolve brand guidelines to ensure consistency across markets and platforms.
- Monitor brand perception and suggest strategies to enhance equity.
- Campaign & Communication Management
- Partner with creative and digital teams to deliver integrated marketing campaigns.
- Brief, guide, and manage agency partners for ATL, BTL, and digital initiatives.
- Oversee content creation, storytelling, and brand messaging for multiple channels.
- Market & Consumer Insights
- Conduct market research and competitor analysis to identify opportunities and threats.
- Translate consumer insights into actionable brand initiatives.
- Cross-Functional Collaboration
- Work closely with product, sales, and digital teams to ensure cohesive brand execution.
- Support internal teams with brand-related requirements, from presentations to activations.
- Performance Tracking & Reporting
- Track KPIs for campaigns and brand health metrics.
- Provide reports and recommendations for continuous improvement.
Key Requirements
- MBA with 4–6 years of experience in brand management/strategy, preferably in a creative, advertising, or digital agency environment./
- Strong understanding of brand building, marketing communications, and consumer behaviour.
- Proven ability to manage multiple stakeholders and deliver on deadlines.
- Excellent written and verbal communication skills.
- Proficiency in marketing analytics, campaign performance tracking, and presentation tools.
- Creative mindset with an eye for detail and strong problem-solving ability.
Nice to Have
- Experience managing integrated campaigns across digital, social, and offline channels.
- Exposure to Agri, FMCG, lifestyle, or tech brands.
- Familiarity with tools like Google Analytics, social listening, or brand tracking platforms.