About the role
Group Company: Polycab India Ltd
Designation: Business Sales Manager
Office Location: Bilaspur
Position description:
To drive B2B sales growth in the wire and cable segment by identifying new business opportunities, managing key accounts, building strong relationships with industrial clients, and ensuring consistent revenue generation through strategic sales planning and execution. Increase present market share from 3% to 10% in two years. Focusing on Govt Department namely CPWD, PWD, Contractors, Dealer, Builders Segment & Industrial Segment
Primary Responsibilities:
- Achieve primary and secondary sales targets in the assigned territory.
- Ensure timely collection of dues from customers and dealers.
- Drive individual product performance across key categories
- Ensure 100% adherence to CRM protocols for lead, opportunity, and order tracking.
- Identify and onboard new customers and dealers.
- Conduct potential mapping and develop extraction plans.
- Achieve value-wise billing targets from new accounts in the assigned vertical.
- Provide regular updates on competitor activities and market trends.
- Share insights with internal teams for strategic planning.
- Work closely with identified key accounts to build brand preference.
- Maintain strong relationships with high-potential clients.
- Conduct in-house seminars, product presentations, and promotional events at regular intervals.
- Expand dealer network based on territory potential.
- Ensure proper coverage and service levels across the region.
Authorities:
- Plan and execute sales strategies.
- Approve customer-specific sales plans within defined limits.
- Recommend and finalize dealer appointments based on market analysis.
- Suggest changes to sales approach based on competitor analysis.
- Customize engagement plans for key accounts.
- Escalate strategic account issues to leadership.
- Approve event formats and coordinate with marketing for execution.
- Recommend new dealer locations and support onboarding process.
Reporting Team
- Reporting Designation: Area Business Manager
- Reporting Department: Sales
Educational qualifications preferred
- Bachelor’s degree in Engineering, Business Administration, Marketing, or a related field (MBA preferred).
Required work experience
- 6–10 years of B2B sales experience in the electrical, wire & cable, or industrial products sector.
Required Competencies:
- Strong understanding of wire and cable products, specifications, and applications.
- Proficiency in CRM tools and MS Office Suite.
- Excellent interpersonal and presentation skills.
- Adaptability to dynamic market conditions.