About the role
- Gather, analyze, and document business requirements, user stories, BRDs, FRDs, and use cases.
- Conduct stakeholder discussions and requirement-gathering workshops.
- Analyze business processes and identify gaps and improvement opportunities.
- Translate business requirements into clear functional specifications.
- Collaborate with Product Owners, Developers, UX teams, and business stakeholders.
- Define requirements for CX applications, portals, mobile applications, lead-generation forms, and digital workflows.
- Work with CMS and MarTech platforms, preferably AEM.
- Maintain project documentation using Jira and Confluence.
- Work in an Agile environment and collaborate with global teams.
- 8+ years of experience as a Business Analyst.
- Strong requirement gathering, documentation, and stakeholder management skills.
- Experience with CX, MarTech, CMS, or digital transformation projects.
- Exposure to Adobe Experience Manager (AEM) or other CMS platforms.
- Good understanding of Agile methodologies, Jira, and Confluence.
- Excellent communication, analytical, and problem-solving skills.