Business Development Executive - Creative Agency Experience

💼 Key Responsibilities

1. Lead Generation & Prospecting

• Identify and target potential clients across industries.

• Build and maintain a strong pipeline of leads.

• Cold calling - 30 to 40 calls a day

2. Pitching & Conversions

• Collaborate with strategy and creative teams to develop pitch decks.

• Present the agency’s capabilities confidently to senior-level clients.

• Drive the pitch process end-to-end — from brief to proposal to closure.

3. Client Understanding & Qualification

• Assess client needs and marketing challenges.

• Qualify leads based on budget, scope, and long-term potential.

• Recommend the right creative or digital solutions based on client goals.

4. Relationship Management

• Build strong rapport with potential and existing clients.

• Act as the primary point of contact during early engagement.

• Maintain a warm long-term network for future opportunities.

5. Market Intelligence & Strategy

• Track industry trends, competitor activities, and client movements.

• Identify opportunities for new service offerings.

• Share actionable insights with the leadership team.

6. Revenue Ownership

• Meet monthly/quarterly business acquisition targets.

• Work with finance to define pricing and commercial structures.

• Ensure smooth handover of closed accounts to the servicing team.

🎯 Skills & Competencies Needed

Core Skills

• Strong communication and presentation skills.

• Ability to articulate creative and digital solutions clearly.

• Confident in pitching and negotiating with decision-makers.

Creative & Digital Understanding

• Awareness of creative campaigns, social media, performance marketing, and content.

• Ability to understand and convert briefs into business opportunities.

Personality Traits

• Persuasive, confident, and relationship-driven.

• High ownership and accountability.

• Hustler mentality with structured thinking.

• Comfortable working in fast-paced agency environments.

📚 Requirements

• 3–6 years of BD or sales experience in a creative/digital agency.

• Proven track record of closing clients or hitting revenue targets.

• Strong network in the marketing/brand ecosystem preferred.

• Ability to work collaboratively with internal teams.