About the role
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POSITION DESCRIPTION
JOB TITLE
Business Development Executive
GRADE
AM-I
DEPARTMENT
Branch Banking
LOCATION
Branch
SUB-DEPARTMENT
TYPE OF POSITION
Full-time
REPORTS TO
Branch Sales Manager - Branch Banking
REPORTING INTO
NA
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ROLE PURPOSE & OBJECTIVE
The incumbent will be primarily responsible to -
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Acquire new customers for liabilities from open market
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Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities
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Enhance the relationship with the existing customers by cross-selling products and services as per the profile & need of the customers
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Train/assist customers to use ATM and BCs; drive usage of alternate channels
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SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
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Target assigned as per the branch
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CASA Book – as per the branch
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TD Book – as per the branch
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Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
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Number target for all the respective products.
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CA
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SA
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TD
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KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business
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Meet the set targets on liabilities in terms of open market acquisition & existing customer conversion
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Understand need and acquire customers who meet the criteria for liability products through either of the below channels:
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Leads generated by branch staff and personal leads
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Referrals generated from existing customers
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Alternate channels
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Maintain the database of the prospects, meet select prospects and manage the relationship thereafter
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Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer
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Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers
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Share customer insights/product related feedback with the Sales Manager - Liabilities
Customers
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Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services
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Reduce customer dormancy and customer attrition by continuous engagement / interaction
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Resolves the customer queries on various accounts, FD / RD, remittances & third party product
Internal Processes
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Guide the customer to fill the ‘Account Opening Form’; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents
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Strictly adhere & maintain compliance to KYC norms
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Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash
Learning & Performance
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Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch
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Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities
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Ensure adherence to training man-days/ mandatory training programs for self
Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines
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MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
Educational
Qualifications
Graduate, preferably in commerce and related streams
Experience
1 year experience, preferably in sales
Certifications
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AMFI / IRDA Certified
Functional Skills
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Basic knowledge on retail banking products
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Documentation skills
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Process compliance focus
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Communication skills: fluent in the local language
Behavioral Skills
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Courteous customer service skills
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Time Management
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Selling skills
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Telephonic cold calling skills
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Willingness to travel & relocation as per business requirements and career opportunities
Competencies
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Planning & Organizing
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Driving Execution
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Managing Relationships
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Customer Focus
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KEY INTERACTIONS
INTERNAL
EXTERNAL
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Branch Team – Unsecured Loans (CRM, CRS); Secured Loans (Loan Officers); Operations team
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Regional Product & Marketing team
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State HR
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BC Agents
PREPARED BY: Priyanka Pal
DATE: 14-02-2024
REVIEWED BY: Jyothi Mohan
DATE: 15-02-2024
LAST UPDATED BY: TM Team
DATE: 17-02-2024