About the role
To drive Gold Loan business growth through customer acquisition, market development, channel engagement, sales promotion activities, and cross-selling of banking products while ensuring achievement of business targets and customer service objectives.
Responsibilities- Conduct market research and area mapping to identify business opportunities and potential customer segments.
- Generate leads and acquire new customers through field sales activities, networking, referrals, and other approved sourcing channels.
- Plan and execute sales and marketing activities to drive Gold Loan business in assigned markets.
- Meet prospective customers, assess financing requirements and promote suitable banking products and services.
- Support branches in organizing customer meets, promotional campaigns, and local marketing initiatives.
- Participate in exhibitions, business events and marketing programs to enhance brand visibility and business generation.
- Coordinate with branches and internal teams to ensure smooth customer onboarding and loan processing.
- Identify cross-selling opportunities and promote other retail banking products and services to customers.
Experience Range : 0 to 3 Years
Qualifications : Graduate (Any Specialisation)