About the role
Role OverviewAdLift Marketing is seeking a Business Development Manager (4–5 years’ experience) to drive new business growth through both inbound and outbound channels, with a strong emphasis on inbound. You will own the lead conversion funnel, manage client relationships, and work closely with cross-functional teams. The ideal candidate will be highly proactive, data-driven, and experienced in working with CRM tools to manage pipelines, track leads, and convert them into long-term clients.
Key Responsibilities:· Manage inbound leads from marketing campaigns, website inquiries, and referrals; qualify, nurture, and convert them into clients.· Drive outbound prospecting· Own the sales pipeline—track leads, update stages, and maintain data accuracy using CRM tools (HubSpot/Salesforce/Zoho).· Deliver pitches & proposals tailored to client needs; collaborate with internal teams to build solution-based presentations.· Negotiate and close deals to achieve monthly and quarterly revenue targets.· Build strong relationships with prospective clients and key decision-makers to improve engagement and conversions.· Conduct market research to identify new segments, emerging trends, and competitive insights.· Prepare regular reports on pipeline status, lead conversions, and sales performance for leadership review.· Partner with marketing & account teams to improve lead quality, accelerate conversions, and ensure smooth client onboarding.
Required Skills & Qualifications· 4–5 years of experience in Business Development or Sales, preferably in a digital marketing/agency environment.· Strong experience in managing inbound leads and converting them into clients.· Hands-on expertise with CRM tools (HubSpot, Salesforce, Zoho, etc.) for pipeline tracking and reporting.· Excellent communication, presentation, and negotiation skills.· Ability to understand client needs and pitch relevant digital marketing solutions.· Proven track record of achieving sales targets and managing end-to-end BD cycles.· Strong relationship-building and stakeholder management skills.· Self-driven, proactive, and comfortable working in a fast-paced environment.· Analytical mindset with the ability to generate insights from sales/CRM data.