About the role
About the Opportunity
- 8 Views is a Hyderabad-based digital marketing agency specializing in lead generation through content-driven performance marketing. Since 2015, they have partnered with over 300 brands, delivering high-quality leads and measurable results that have helped generate over ₹200 million in revenue for clients. The 100+ team combines creativity and data-driven expertise in a culture that fosters innovation, growth, and creative freedom.
- This role is for a Business Development Manager to bring new clients to 8 Views and grow the agency’s revenue. It is not a traditional sales role; candidates must understand the numbers behind performance marketing pitches for industries like Real Estate, Education, and Healthcare.
Role & Responsibilities
- Own the new-business pipeline from first conversation to signed contract, and close deals to meet monthly and quarterly revenue targets.
- Curate client-specific pitches by researching each prospect’s business, competitors, digital presence, and gaps, and recommending the right service mix (SEO, performance marketing, social, content, creative).
- Create pitch decks and proposals that are clear, visually strong, and persuasive; prepare scope-of-work and pricing documents with the team.
- Present to clients in person and over calls, and handle objections, negotiation, and follow-ups.
- Discuss performance marketing numbers confidently with prospects: CPL, CPC, CTR, CPA, ROAS, conversion rates, and lead-to-sale ratios across Google Ads, Meta, and SEO.
- Build realistic budget, lead, and ROI projections for proposals, backed by data.
- Build relationships with consultants, agencies, and potential partners for referrals and collaborations.
- Work with the outbound team on lead handovers, giving feedback on lead quality and ideal prospects.
- Qualify leads on budget, need, timeline, and decision-maker access.
- Manage the pipeline in the CRM and share weekly and monthly reports on pipeline status, conversions, and revenue forecasts.
- Hand over closed clients smoothly to the Brand Management and delivery teams, ensuring promises made in the pitch are understood internally.
Skills & Qualifications
Must-Have
- 3+ years of experience in business development, sales, or client acquisition, preferably in a digital marketing or advertising agency.
- Strong understanding of performance marketing, digital strategies, marketing funnels, and key performance metrics.
- A track record of closing deals and hitting revenue targets.
- Ability to build pitch decks and proposals in PowerPoint, Canva, or Google Slides.
- Excellent communication, presentation, and negotiation skills.
- Strong analytical thinking and a data-driven mindset, with comfort in numbers, reports, and ROI discussions.
- Hands-on experience with a CRM and outreach tools.
- Comfortable using AI tools to improve research, proposals, and productivity.
Preferred
- Experience selling digital marketing or performance marketing services.
- An existing network of consultants, agencies, or channel partners.
- Experience with Real Estate, Education, or Healthcare clients.
- Agency experience is mandatory. Candidates with prior experience selling performance marketing services will be preferred.