About the role
Accountabilities
Responsibilities
Authorities
Techno Commercial Knowledge
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Thorough understanding of Polycab and market offeringsi.e.products and benefits.
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Also perform market benchmarking to evaluate new products, schemes, and other market actions.
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Offer suitable product to the customer as per company’s strength and availability
Sales Target Achievement
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Drive both primary and secondary sales across the assigned territory.
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Ensure achievement of monthly, quarterly, and annual sales targets.
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Execute sales strategies and plans within the territory.
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Recommend tactical actions to meet revenue goals.
Distributor Engagement & Performance Management
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Build and maintain strong relationships with existing distributors.
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Drive recurring sales and ensure consistent billing cycles.
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Support distributor performance through regular reviews and engagement.
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Coordinate with distributors for order planning, scheme execution, and inventory alignment.
Understanding the pain points and expectations of the business
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Mastering the art and science of asking, listening and conversing with the distributors, channel partners, etc. with an aim to understand both expressed and latent needs.
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NA
Business Network Expansion
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Onboard new outlets, increase distributor / retailer awareness, and manage distribution width and depth.
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Recommend initiatives that support territory-level growth and drive commercial outcomes.
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Identify, engage and onboard potential distributor/ retail partners as per business plans.
Initiative and Proactivity
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Identifying opportunities, issuesand proactively acts and follows through on work activities to capitalize or resolve them.
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Act on opportunities that enhance sales and customer satisfaction.
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Recognizes useful and relevant contacts; approaches them accordingly to obtain benefit for his/her organization.