About the role
- Define and lead the long-term monetization partnership strategy across Meta's advertising, commerce, and platform revenue surfaces
- Identify, evaluate, and execute high-value strategic partnerships that unlock new monetization opportunities or expand existing revenue streams
- Structure and negotiate complex commercial agreements, including revenue-sharing arrangements, API monetization deals, and platform licensing frameworks
- Collaborate with product, engineering, legal, and finance teams to align partnership structures with Meta's monetization product roadmap
- Develop and own executive-level business cases and investment theses for new monetization initiatives, presenting to senior leadership
- Establish frameworks for evaluating partnership ROI, deal economics, and long-term revenue impact across Meta's monetization portfolio
- Serve as the primary external relationship owner for strategic monetization partners, managing C-suite and senior stakeholder engagement
- Anticipate market shifts in digital advertising, commerce, and platform monetization to proactively shape Meta's partnership positioning
- Provide strategic guidance to cross-functional teams on monetization deal structures, market dynamics, and competitive landscape
- Drive organizational alignment on monetization partnership priorities, influencing roadmap decisions and resource allocation across business units
- 12+ years of experience in business development, strategic partnerships, or corporate development with a focus on monetization, advertising, or platform revenue
- Experience structuring and closing complex, multi-party commercial agreements including revenue-sharing, licensing, or platform monetization deals
- Track record of defining and executing partnership strategies that have generated measurable, large-scale revenue impact
- Experience engaging and influencing C-suite and senior executive stakeholders at partner organizations
- Experience operating independently in ambiguous, high-stakes deal environments with accountability for company-level outcomes
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience building and scaling business development functions or establishing new partnership categories from the ground up
- Background in commerce, payments, or emerging platform monetization surfaces such as messaging, AI-driven experiences, or wearables
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience in digital advertising ecosystem partnerships, including programmatic, performance marketing, or ad tech monetization models
- Demonstrated ability to translate complex deal structures into clear financial models and executive-ready strategic narratives
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)