About the role
Designation: Business Development Officer - Chennai
Position description: To Build and execute Category entry and growth plans, Drive innovation,
Own the launch volume and value as well as the P&L for the innovations
Primary Responsibilities:
Manage New Product Development timeline launch
Identifying new business opportunities in the various categories handled by meeting
consumers regularly and being aware of need gaps in the market and tapping those
areas
Develop business plans for opportunities identified
Implementing sale strategies to drive Sales growth (Revenue) in assigned area along
with key GTM parameters.
Developing & Managing an efficient distribution network as per distribution strategy
Build and Promote strong, sustainable relationships with Distributor and Salons
Identify and expand in new emerging markets
Bring perspective on competition Benchmarking, market Intelligence wrt to product
comparison, New Product, pricing, scheme etc.
Plan and schedule timely deliveries to meet salon needs.
Planning and implementing strategies for new product launch through Channel partners
Ensure Salon queries are appropriately handled by the team and are resolved within the
stipulated timeframe.
Monitor Distribution , new outlet/salon opening and repeat business from existing salons
Drive activities to gain market share in alignment with ASM/ Trade promotion team
Identifying & networking with financially strong and reliable partners ,resulting in deeper
market penetration & reach.
Develop the category /brand strategy that delivers consumer loyalty and generates
demand
Develop and execute category advertising and promotion campaigns with cost effective
media mix to support brand objectives
Should always have in-depth understanding of competition and their progresses through
regular Market Visits and by means of Syndicated research tools like IMRB panel Data
and AC Nielsen Retail Data.
NPD launch value, volume and profitability
Coordinate all category product initiatives through the entire value chain to ensure
seamless execution and profitable growth
Should have a growth mindset and ready to deliver as per company expectations.
Reporting Team
Reporting Designation: Area Sales Manager
Reporting Department: Sales & Distribution
Educational qualifications preferred
Category: Bachelor's Degree, Master's Degree
Field specialization: Sales, merchandising and other allied operations
Degree: Master of Business Administration - MBA
Required work experience
Industry: FMCG/Telecom/Professional Care
Role: In Sales
Years of experience: 2 to 7