Business Development Relationship Manager

1. POSITION DESCRIPTION

JOB TITLE

Business Development Relationship Manager

GRADE

M

DEPARTMENT

Branch Banking

LOCATION

Branch

SUB-DEPARTMENT

Sales

TYPE OF POSITION

Full-time

REPORTS TO

Branch Manager-Branch Banking

REPORTING INTO

NA

1. ROLE PURPOSE & OBJECTIVE

The incumbent will be primarily responsible to -

• Acquire new Priority/HNI customers for liabilities from open market

• Plan and execute activities with the objective of acquiring Priority/HNI customers

• Digital Adoption- Ensure that all onboarded customers are using our digital banking channels

• Ensure that Cross-sell targets assigned are met for Third Party Products such as Life Insurance, General Insurance, Health Insurance, Mutual Funds, SIP etc.

• Ensure that other targets assigned such as Forex, Cards are met through NTB customers.

• Ensure that Asset cross-sell is done basis target assigned (if applicable in respective branches)

1. SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• Current Account Numbers- 1

• Savings Account Numbers- 6

• Current Account Values- 1.5 Lakhs

• Savings Account Values- 18 Lakhs

• TD Values- 15 Lakhs

• TPP- 1 Lakh Premium in Insurance

(Subject to changes basis Management decision)

• Current Account Products- Esp Maxima & HNI Products

• Savings Account Products: - Esp Maxima & HNI Products

• Fixed Deposits

• Life Insurance

• Health Insurance

• General Insurance

• Mutual Funds & SIPs

1. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Meet set targets on liabilities in terms of Priority/HNI open market acquisition & customer conversion via activities

• Understand need and acquire Priority/HNI customers who meet the criteria for liability products through either of the below channels:

  • Leads generated by branch staff and personal leads

  • Activities

  • Alternate channels

• Maintain the database of the prospects, meet select prospects and manage the relationship thereafter till specified tenure

• Digital Adoption- Ensure that all onboarded customers are using our digital banking channels

• Ensure that Cross-sell targets assigned are met for Third Party Products such as Life Insurance, General Insurance, Health Insurance, Mutual Funds, SIP etc

• Ensure that other targets assigned such as Forex, Cards are met through NTB customers.

• Ensure that Asset cross-sell is done basis target assigned (if applicable in respective branches)

• Share customer insights/product related feedback with the Sales Manager - Liabilities

Customers

• Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services

• Reduce customer dormancy and customer attrition by continuous engagement / interaction

• Resolve customer queries on all products offered by the bank.

Internal Processes

• Guide the customer to fill the ‘Account Opening Form’; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents

• Strictly adhere & maintain compliance to KYC norms

• Drive the usage of alternate channels such as Internet Banking, Mobile Banking, Rewards Program, ATM etc.

• Adhere to all laid out Rules, Regulations and Internal procedural guidelines with utmost integrity.

Learning & Performance

• Maintain up-to-date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch

• Ensure adherence to training man-days/ mandatory training programs for self

Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines

1. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Graduate, preferably in commerce and related streams

Experience

• 3-5 year experience, preferably in sales

Certifications

• AMFI & IRDA Certified

Functional Skills

• Basic knowledge on retail banking products

• Documentation skills

• Process compliance focus

• Communication skills: fluent in the local language

• Basic knowledge on Competition’s offerings

Behavioral Skills

• Courteous customer service skills

• Time Management

• Selling skills

• Telephonic cold calling skills

• Willingness to travel & relocation as per business requirements and career opportunities

Competencies

• Planning & Organizing

• Driving Execution

• Managing Relationships

• Customer Focus

1. KEY INTERACTIONS

INTERNAL

EXTERNAL

• Branch Team – Unsecured Loans Officials; Secured Loans Officials; Operations team

• Regional Product & Marketing team

• State HR

• Customers

PREPARED BY: Sanat

DATE: 21-06-2025

REVIEWED BY:

DATE:

LAST UPDATED BY: TM Team

DATE: 30-06-2025