Business Development Representative (BDR) – Upwork

We are seeking a results-driven BDR to manage and grow our presence on Upwork. You will be responsible for identifying opportunities, crafting winning proposals, and converting leads into long-term clients.

• Identify and bid on relevant projects on Upwork that match company services.
  

• Write personalized, compelling proposals and cover letters.
  

• Manage the Upwork profile/agency account, maintaining a strong Job Success Score and rankings.
  

• Communicate with prospective clients to understand requirements and qualify leads.
  

• Coordinate with delivery/technical teams to scope projects and prepare accurate quotes.
  

• Conduct discovery calls and pitch services to convert prospects.
  

• Track bids, response rates, and conversions; report on KPIs.
  

• Build long-term client relationships to generate repeat business and referrals.
  

• 1–3 years of experience in business development, lead generation, or sales (Upwork/Freelance platform experience strongly preferred).
  

• Proven track record of winning bids and closing deals on Upwork.
  

• Excellent written and verbal English communication skills.
  

• Strong understanding of proposal writing and client psychology.
  

• Familiarity with IT/software/digital services is a plus.
  

• Self-motivated, target-oriented, and organized.
  

• Knowledge of CRM tools and basic sales analytics.