About the role

About Ken ResearchKen Research is a market intelligence, strategy consulting, and survey-led insights firm that supports businesses, investors, CXOs, founders, consultants, and strategy teams with research-backed decision-making.The firm works across industries, countries, and business segments to deliver market insights, business intelligence, research reports, consulting support, survey-led insights, benchmarking studies, and professional knowledge assets.Role OverviewKen Research is hiring Business Research Associates with 0–1 year of experience for the Business Research / Marketing Team.This is a unique role with a primary focus on professional content creation, supported by business research and market intelligence.Role Structure

70% Professional Content Creation
30% Business Research and Research Support

The selected candidate will be responsible for creating research-backed business content, including:

Articles
POVs
Success Case Studies
White Papers
Annual Reports
Benchmarking Reports
Executive Summaries
Market Insights
Industry Explainers
Website Content
Thought-Leadership Assets

The candidate will also support secondary research, research mandates, data validation, company profiling, competitor benchmarking, market analysis, and insight development.This role is suitable for candidates interested in:

B2B Content Writing
Business Research
Market Intelligence
Industry Analysis
Consulting Content
Strategy-led Business Communication

Role ObjectiveThe objective of this role is to convert business research, market information, industry developments, and client outcomes into clear, structured, factual, and insight-led professional content.The Business Research Associate will contribute to two key areas:Professional Content Creation for B2B AudiencesBusiness Research and Research Mandate SupportThe role requires strong writing ability, research discipline, attention to detail, and the ability to communicate complex business information in a clear and professional format.Key Responsibilities1. Professional Business Content CreationDevelop research-backed content across multiple formats including:

Articles
Blogs
POVs
Success Case Studies
Client Success Stories
White Papers
Annual Reports
Benchmarking Reports
Industry Reports
Market Insight Reports
Executive Summaries
Website Content
Thought-Leadership Pieces
Consulting-led Business Narratives

Ensure all content is clear, structured, factual, professionally written, and aligned with Ken Research quality standards.2. Article and Content DraftingManage content development from topic understanding to final draft preparation, including:

Topic Research
Source Collection
Outline Creation
Content Drafting
Proofreading
Fact-checking
Title Suggestions
Content Structuring
Final Refinement

3. Success Case Studies and Client StoriesSupport the creation of:

Success Case Studies
Client Success Stories
Outcome-led Business Narratives

Convert project outcomes and client engagements into professional and credible business stories.4. White Papers and Thought Leadership AssetsAssist in developing:

White Papers
Industry Reports
Market Insight Reports
Thought-Leadership Content

5. Annual Reports and Benchmarking ReportsSupport content development for:

Annual Reports
Benchmarking Reports
Market Comparison Reports
Industry Performance Reports
Strategic Business Documents

6. Secondary Business ResearchConduct secondary research across:

Industries
Companies
Countries
Markets
Business Models
Consumer Behaviour
Competitors
Macroeconomic Trends

Utilize sources such as:

Company Websites
Annual Reports
Investor Presentations
Government Publications
Industry Bodies
News Sources
Public Databases

7. Research Mandate SupportSupport project teams with:

Desk Research
Source Validation
Company Profiling
Market Mapping
Competitor Analysis
Data Collection
Research Notes
Executive Summaries
Insight-led Content Blocks

8. Market and Industry AnalysisStudy:

Market Trends
Growth Drivers
Opportunities
Challenges
Customer Behaviour
Competitive Landscapes
Regulatory Developments
Industry Movements

9. Company and Competitor ProfilingPrepare:

Company Profiles
Competitor Profiles
Sector Notes
Business Model Summaries
Industry Snapshots

10. Data Validation and Quality Control

Validate facts and figures
Verify source credibility
Ensure factual accuracy
Maintain content quality standards
Ensure plagiarism-free outputs

11. Responsible Use of AI ToolsUse AI tools for:

Research Assistance
Topic Structuring
Source Discovery
Content Outlining
Summarization
Draft Improvement

All AI-assisted outputs must be validated and refined before submission.12. Cross-Functional CollaborationWork closely with:

Business Research Team
Marketing Team
Content Team
Digital Marketing Team
Consulting Team
Survey Team
Leadership Team

Required Skills

Strong professional writing skills in English
Ability to create structured business content
Good secondary research skills
Interest in business, markets, industries, and strategy
Ability to read, understand, and summarize business information
Basic analytical and logical thinking
Attention to detail and accuracy
Fact-checking and source validation ability
Understanding of companies, markets, and business models
Ability to work within timelines
Comfort with Google Search, MS Office, Google Sheets, and AI tools
Willingness to learn and take ownership

Preferred Skills

Internship or project experience in content writing, business research, market research, consulting support, business analysis, or digital content
Understanding of SEO-led content and B2B content writing
Exposure to market trends, competitive analysis, and report writing
Familiarity with ChatGPT, Perplexity, Google Scholar, Excel, Google Sheets, PowerPoint, and research databases

QualificationBachelor’s or Master’s degree in:

Business
Economics
Commerce
Management
Marketing
English
Journalism
Related Fields

Freshers and candidates with up to 1 year of relevant experience may apply.Ideal Candidate ProfileThe ideal candidate should be a strong writer with curiosity for business research and market intelligence.The candidate should be comfortable researching new industries, understanding market developments, interpreting business information, and converting findings into professional content.This role is ideal for individuals looking to build a career in:

Professional B2B Content Creation
Market Intelligence
Business Research
Consulting Content
Strategy-led Writing

Success Metrics

Quality of professional content drafts
Clarity, structure, and accuracy of writing
Quality of research-backed content assets
Quality of success case studies and white papers
Accuracy of facts and source validation
Ability to convert research into insight-led content
Timely completion of tasks
Ability to identify credible sources
Support provided to research mandates
Growth in market and business understanding
Ownership of assigned responsibilities

Hiring Process

Initial Discussion
Writing & Research Assessment
Final Discussion
Selection & Onboarding

Final NoteThis role offers exposure to professional content creation, business research, market studies, industry insights, company analysis, success case studies, white papers, annual reports, benchmarking reports, and research-backed business writing.At Ken Research, the Business Research Associate helps convert information into intelligence and intelligence into professional business content.

Business Research Associate

About the role

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