About the role
The candidate will have responsibilities across the following functions:
Campaign Planning and Requirements Gathering:
- Collaborate with the Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build, along with highlighting risks (if any).
- Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.
- Guide on leveraging the Eloqua platform and CDP capabilities to achieve campaign goals effectively.
Campaign Configuration and Development:
- Create and configure offers, workflows, email templates, landing pages, and automations to support campaign execution.
- Create and manage automated journeys/canvas, including welcome series, nurture campaigns, and triggered communications.
Campaign Execution and Management:
- Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast or journey-based campaigns using Eloqua and the CDP platform.
- Create landing pages as per the brief provided.
- Ensure accurate targeting and segmentation of campaign audiences.
- Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.
- Conduct A/B testing and optimisation to improve campaign effectiveness and customer experience.
- Troubleshoot and resolve any technical issues related to campaign execution.
Work Orchestration and Data hygiene:
- Fully understand the ticketing/request management tool and accurately record updates, data points, timestamps, etc. to provide a seamless campaign experience to both internal and external stakeholders.
- Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOPs) along with checklists and other important process documents to carry out all required tasks.
- Complete all required reports so that accurate numbers are reported to both the client and leadership.
Requirements:
- Any Graduation.