About the role
We are looking for an experienced Campaign Management professional to join our marketing operations team. The ideal candidate should have strong expertise in marketing automation platforms, campaign execution, audience segmentation, quality assurance, and customer journey automation. The candidate will be responsible for managing end-to-end marketing campaigns, optimizing campaign performance, and ensuring seamless execution across marketing technology platforms.
Responsibilities:
- Design, execute, and manage end-to-end marketing campaigns using marketing automation platforms.
- Work with Eloqua, Adobe Campaign, Marketo, and Oracle Eloqua for campaign development and execution.
- Manage campaign workflows, audience segmentation, targeting, and customer journey automation.
- Perform campaign testing, quality assurance, and troubleshooting before deployment.
- Develop and optimize email marketing campaigns to improve engagement and conversion rates.
- Collaborate with marketing, technical, and business teams to understand campaign requirements.
- Work with HTML, CSS, and SQL for campaign customization, data management, and reporting.
- Monitor campaign performance and identify opportunities for continuous improvement.
- Ensure data accuracy, campaign compliance, and timely delivery of marketing communications.
Requirements:
- Strong experience in campaign management and marketing operations.
- Hands-on experience with Eloqua, Marketo, Adobe Campaign, or Oracle Eloqua.
- Knowledge of marketing automation and customer journey automation.
- Experience in campaign quality assurance and testing.
- Expertise in audience segmentation and targeting.
- Proficiency in email marketing.
- Working knowledge of SQL, HTML, and CSS.
- Strong analytical, communication, and problem-solving skills.
- Experience: 3-7 years of relevant experience.
- Education: Any graduate.