About the role
- Manage the end-to-end execution of programmatic and digital advertising campaigns, from setup through completion.
- Traffic and launch campaigns across platforms such as DV360 and Google Ads.
- Manage video, display, YouTube, and other digital campaign formats as required.
- Perform detailed pre-launch QA across targeting, budgets, bids, creatives, tracking, URLs, dates, placements, frequency caps, and other campaign settings.
- Monitor campaign delivery, pacing, spend, performance, and overall campaign health.
- Perform regular campaign optimizations to improve delivery and performance against campaign objectives.
- Identify and troubleshoot issues related to campaign delivery, targeting, creatives, tracking, pacing, and platform configuration.
- Investigate discrepancies and coordinate with internal teams and platform partners to resolve issues.
- Manage multiple campaigns simultaneously in a high-volume campaign environment.
- Execute campaigns across different markets, geographies, currencies, audiences, and targeting requirements.
- Ensure campaigns are launched accurately and within agreed SLAs.
- Maintain campaign documentation, trackers, and operational records.
- Work closely with Account Management, Client Services, and other internal teams to understand campaign requirements and ensure smooth execution.
- Proactively flag delivery risks, technical issues, and potential campaign performance concerns.
- Provide timely campaign updates and support reporting requirements.
- Provide operational coverage aligned with UK and US East Coast time zones, based on business requirements.
- Follow and contribute to campaign management processes, QA standards, and operational best practices.
- 2–5 years of experience in Programmatic Advertising, Ad Operations, Campaign Management, or a similar role.
- Hands-on experience with DV360 and/or Google Ads.
- Strong understanding of digital advertising and programmatic concepts.
- Experience with campaign trafficking, QA, monitoring, pacing, optimization, and troubleshooting.
- Experience managing multiple campaigns at scale.
- Strong understanding of targeting, bidding, budgets, creatives, tracking, frequency management, and campaign delivery.
- Ability to troubleshoot campaign issues independently and identify root causes.
- Strong attention to detail and a high level of ownership.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Strong communication and collaboration skills.
- Comfortable working with international campaigns and multiple currencies/geographies.
- Willingness to provide coverage for UK and/or US East Coast time zones.
- Experience with YouTube/video advertising.
- Experience with CM360, Google Ad Manager, The Trade Desk, Amazon DSP, or other ad-tech platforms.
- Familiarity with conversion tracking, pixels, UTMs, floodlights, and measurement solutions.
- Experience working with US, UK, and EMEA campaigns.
- Agency-side experience or experience working in a high-volume advertising environment.
- Strong Excel/Google Sheets skills.
- Experience working with campaign reporting and performance analysis.