About the role
Responsibilities:● Content Strategy: Conduct thorough research and analysis of YouTube content trends, audience preferences, and competitor activities within assigned categories. Develop comprehensive category-specific strategies to maximize brand exposure, audience engagement, and revenue growth.● Content Management: Oversee and provide inputs to the content creative process, from ideation and production to optimization for YouTube algorithms and best practices.● Engagement: Analyze audience behavior and engagement metrics to identify opportunities for improving content relevance and engagement levels.● Performance Tracking and Analysis: Monitor key performance metrics, including views, watch time, engagement, click-through rates, and conversion rates and optimize for growth● Managing large teams with diverse backgrounds and defining precise monthly and quarterly goals while helping them to achieve the same● Product Funnels - Work closely with product and app teams to drive high quality app installs and conversions funnel in app via youtube and organic funnels● Owns P&L for the category
Qualification● Bachelor Degree from Tier - 1 institute. Preference for a MBA Degree (Tier 1)● Exceptional communicator - ability to inspire and influence, and dexterity in presenting to large/ diverse audiences. Native or bilingual proficiency in speaking and writing in English.● Self driven - ability to own and run with agenda and build teams that can execute jointly.● Strong familiarity with business, digital media, and tech startup landscape in India.● Strategic thinker with creative flair and project management skills crafting world-class creative strategy and spearheading the execution● Innately curious and thrives on gleaning insights from data, and able to identify creative opportunities in content and translate these into sharp creative strategies● Proactive, fast, and flexible problem-solver with superb time, resource, and stakeholder management● Ability to interact meaningfully with people of diverse backgrounds, personalities, and expertise (e.g. Product Engineer in Bangalore and Creative Executive in Mumbai)● Passion and curiosity towards building great product experiences for everyone● Self-motivated leader and strong collaborator/ team player - with the ability to maintain calm, make good decisions and work with constant ambiguity.