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DailyRounds/Marrow

Posted 7 Feb 2025

Category Manager (Only MBBS Candidates)

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Employment
Full time
Team
Rounds - Category Management
Posted
7 Feb 2025

About the role

Marrow is a learning platform for doctors, medical students, and other healthcare practitioners with topic-wise learning modules, tests, and performance analytics, and high-quality recorded medical video classes. Marrow is currently used by over 5 lakh medical students in India to prepare for the country’s largest medical competitive exam - NEET PG.
USP of Marrow1) It's the top revenue-generating product for the business.2) Loved by more than 70% of aspiring doctors in India.
After successfully establishing itself as a preferred choice for NEET PG students, MARROW is now also focussing on the enhancement of healthcare in the country by providing unique upskilling courses to practicing doctors. These courses are provided by the best in class institutions and expert medical practitioners/faculty.
Some programmes include:
  • MPM-Cx (Management course for Doctors In Partnership with ISB Hyderabad)
  • Medicine - SS
  • Surgery - SS
  • Pediatrics - SS
  • OBS-GYN Residency Programme
  • Anaesthesia Residency Programme
  • CPCDM
  • CPC-POCUS
  • CPC-Fetal & Gynae Imaging

What will you be doing here?
  • Conduct comprehensive market analysis to understand potential new course plans, product upgradation and need gap to design a suitable course plan
  • To work with the identified partner institutes and universities for accreditation or other engagements
  • Building the course category growth strategy and executing the growth plan
  • Manage the category profitability with a strong focus on user acquisition
  • Implementation of plans for the category in areas of channel, price, promotion and product mix
  • Develop sales enablement tools and train sales teams to win in the category
  • Develop a comprehensive information packet for the customer support team to ensure user delight
  • Interact and work closely with key stakeholders (Faculty, Marketing and content creation team etc.. to deliver a great learning product for fellow doctors.

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