About the role
The Amazon Electronics team is seeking an analytical, creative, and highly motivated marketing manager to strategise, develop, and execute marketing strategies.
Responsibilities:
- Own all key traffic drivers for the category/line of business and work as a category advocate with central traffic teams.
- Possess a deep understanding of all traffic-driving mechanisms and channels (onsite merchandising, search, social media, push notifications, performance marketing, etc. ) and actively engage in optimisation of those channels for the business.
- Analyse customer cohorts and drive initiatives to improve growth key cohorts.
- Collaborate and liaise with key electronic brands to drive on-site and off-site campaigns for brands.
- Conduct in-depth analyses to determine programme effectiveness, continuously improving programmes and site initiatives.
- Develop the category's style guidelines, merchandising calendar, promotions, and packages for brand promotions.
- Audit traffic funnel and provide weekly/monthly insights on gaps to the topline goal.
- Present to senior management externally and internally.
- Meet business goals while ensuring a top-notch customer experience.
Requirements:
- 3+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional programmes or marketing campaigns from concept to completion.
Preferred qualifications:
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programmes.
- Experience utilising systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc. ) for targeting, segmentation, and reporting for demand generation.