About the role
Build and maintain MROI dashboards tracking spend efficiency across ATL, BTL, and digital channels
Support marketing mix modelling (MMM) to optimise budget allocation
across geographies and channels
Develop and maintain the Sales & Marketing performance dashboard - monthly reporting to management
Manage market and customer intelligence: consumer research, brand health studies, competitor tracking
Analyse campaign data across all channels and provide post-campaign performance reports
Maintain state-wise and market-wise marketing intelligence (territory performance, choropleth views)
Support campaign planning with data-driven targeting recommendations and audience insights