About the role
Job Description – Channel Campaign Strategy Manager (Sales Channels – Agency, Banca, DM)
Designation – Chief Manager/Assistant Vice President – Campaign Strategy
Location: Role based in Head Office. Requires travelling every month to various branches across the country
Key Responsibilities:
·Sales Channel Campaign Strategy & Execution:
oOwn end-to-end campaign planning and execution across Agency, Banca, and Direct Marketing channels
oDevelop data-driven, high-impact sales campaigns to drive cross-sell, upsell, and new business growth
oAlign campaigns with frontline sales team objectives, ensuring seamless execution at branch and field levels
·Performance Analytics & ROI Optimization:
oLaunch campaigns and track campaign effectiveness using sales data, customer responses, and channel feedback
oImplement A/B testing, segment-based targeting, and performance-based refinements to improve conversion rates
oRegularly review campaign KPIs and suggest enhancements for maximum impact
·Stakeholder & Channel Partner Collaboration:
oWork closely with frontline sales teams, regional heads, and branch leaders to ensure campaign adoption
oEngage with product, marketing, and digital teams to design compelling sales enablement strategies
oCoordinate with training and sales effectiveness teams to ensure campaign readiness across channels
·Process Optimization & Campaign Automation:
oLeverage automation tools and CRM systems to streamline campaign execution
oDesign SOPs for campaign rollouts, tracking mechanisms, and feedback loops
oImplement best practices for campaign scalability and efficiency across physical sales touchpoints
Experience Required: 5-7 years in life insurance sales with a strong focus on frontline sales campaign management
Key Skills
·Sales Channel Expertise: Hands-on experience in managing campaigns for Agency, Banca, and Direct Marketing
·Campaign Strategy & Execution: Strong understanding of campaign lifecycle, from conceptualization to performance analysis
·Data-Driven Approach: Ability to analyse sales trends, customer insights, and campaign performance metrics
·Stakeholder Management: Experience collaborating with senior sales leaders, marketing, product, and training teams
·Tech & Automation Knowledge: Exposure to CRM tools, campaign automation platforms, and digital enablement for sales
Why Join Us?
- Opportunity to shape and drive high-impact sales campaigns across multiple channels
- Work closely with senior leadership and sales teams to enhance frontline effectiveness
- Be a key contributor to business growth through innovative, data-backed campaign strategies
Qualifications:
-Graduate / MBA