About the role
Responsibilities:
- Grow Subscribers and Views: Drive consistent growth in channel subscribers, views, and watch time through targeted strategies.
- Content Planning and Execution: Plan content calendars aligned with exam calendars and learner needs. Coordinate with educators, editors, and designers to publish high-quality content.
- YouTube SEO and Optimization: Optimize titles, tags, descriptions, thumbnails, and playlists to improve discoverability and CTR.
- Performance Analysis: Track and report channel performance using YouTube Studio, TubeBuddy, VidIQ, and other analytics tools.
- Community Engagement: Manage comments, community posts, and live sessions to build engagement and audience loyalty.
- Cross-Promotion: Collaborate with product, paid marketing, and organic teams to integrate YouTube into broader marketing campaigns.
Requirements:
- Managing YouTube channels, preferably in edtech, media, or creator ecosystems.
- Strong understanding of YouTube algorithms, SEO, and content strategy.
- Ability to analyze data, derive insights, and pivot strategy accordingly.
- Creative mindset with a strong eye for storytelling, thumbnails, and visual hooks.
- Bonus: Experience with livestreams, shorts, and multi-channel video marketing.