About the role
Job Purpose
We are seeking a highly skilled and results-driven Performance Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing performance-driven marketing campaigns, managing lead generation and nurturing strategies, overseeing our digital business efforts, and ensuring the successful completion of related projects. This role requires a strategic thinker with a strong analytical mindset and a proven track record in digital marketing.
Key Responsibilities
Functional
Responsibilities
Performance Marketing Strategy & Execution
· Develop and implement a comprehensive performance marketing strategy aligned with the overall business goals and objectives of the NBFC.
· Identify and prioritize the most effective digital marketing channels for lead generation, such as Search Engine Marketing (SEM), Search Engine Optimization (SEO) with a conversion focus, Social Media Marketing (SMM) focused on lead acquisition, Paid Advertising (PPC, Display), and Email Marketing nurturing campaigns.
· Lead the selection, negotiation, and management of digital marketing agencies and vendors specializing in performance marketing channels.
· Oversee campaign budgeting, allocation, and optimization across all channels based on performance data and return on investment (ROI).
· Implement A/B testing methodologies and utilize data analytics to continuously optimize campaign performance and maximize lead generation.
· Track and measure key performance indicators (KPIs) such as cost-per-lead (CPL), lead quality, and conversion rates to ensure campaign effectiveness and ROI.
- Stay updated on the latest performance marketing trends, tools, and technologies within the NBFC space.
Lead Management & Conversion Optimization
- Develop and implement a data-driven lead management strategy to ensure efficient lead nurturing and conversion into paying customers.
- Work closely with the sales team to understand their needs and ensure a seamless lead handover process.
- Analyze website traffic data and user behavior to identify areas for improvement and optimize the conversion funnel for better lead generation.
- Implement conversion rate optimization (CRO) strategies on the NBFC's website to enhance lead capture and conversion rates.
Digital Business Projects & Growth Initiatives
- Champion and lead digital business projects that support lead generation, customer acquisition, and overall business growth objectives.
- Identify and implement new performance marketing channels and tactics to stay ahead of the curve and maximize lead generation potential.
- Research and analyze market trends to develop innovative digital marketing strategies and campaigns that differentiate the NBFC in the competitive landscape.
Analytics
- Demand Generation from Digital Campaigns: Prospects
- Social Media: Campaigns, Reach, Relevance
- Digital Media: Campaigns, Share of Voice
- Website: Traffic, Reach, Ranking and Keyword authority
Job Requirements
Qualifications
MBA – Marketing (preferred Tier II or III B- School)
Experience
10+ years exp in Digital Marketing with a focus on performance marketing/ content strategy/campaign management along with team handling experience
Functional Competencies
Working knowledge Website Management – Content Management – SEO - SEM
Working knowledge of social media, ORM, Campaign Management, Lead Management, Online Customer Care, GDN
Mobility Experience / development of mobile sites / Apps
Agency Management
Media Planning Skills, Analytical Skills etc.
Behavioral Competencies
Good communication Skills (Verbal & Written)
Attention to Details
Innovative
Good Leadership Qualities