About the role
Chief Sales and Marketing Officer (CSMO)
LocationBangalore, India
IndustryReal Estate – Residential
Experience15–22 Years
Reporting ToCEO / Managing Director
Employment TypeFull-Time
We are seeking an experienced Chief Sales and Marketing Officer (CSMO) to lead the overall sales and marketing strategy for a leading real estate developer in Bangalore. The role will be responsible for driving revenue growth, strengthening market positioning, building high-performing sales teams, and expanding channel partner networks.
The CSMO will play a critical leadership role in aligning sales, marketing, and customer engagement strategies to accelerate business growth.
Key ResponsibilitiesStrategic Leadership- Develop and execute the company’s overall sales and marketing strategy
- Align sales plans with organizational revenue goals
- Provide market intelligence for project planning, pricing, and positioning
- Collaborate with leadership on business expansion and land acquisition strategy
- Lead end-to-end sales lifecycle from project launch to closure
- Drive achievement of monthly, quarterly, and annual sales targets
- Develop effective pricing and inventory management strategies
- Monitor sales performance and implement improvement initiatives
- Build and strengthen relationships with channel partners, brokers, and agencies
- Expand distribution networks to increase market penetration
- Drive partner engagement programs and performance tracking
- Oversee all marketing initiatives including digital, offline, and brand campaigns
- Lead project launches, promotional campaigns, and lead generation initiatives
- Ensure strong brand positioning in the competitive Bangalore real estate market
- Build and mentor high-performing sales and marketing teams
- Implement performance management systems and sales governance frameworks
- Drive a culture of accountability, collaboration, and growth
- Revenue and booking value achievement
- Sales conversion rates
- Channel partner productivity
- Market share and brand visibility
- Collection efficiency
- 15+ years of experience in real estate sales and marketing
- Proven track record of handling large residential projects
- Strong experience in Bangalore real estate market
- Experience managing large sales teams and channel partner networks
- Strong leadership, negotiation, and strategic planning skills