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FMCPL

Posted 12 Mar 2026

Chief Sales and Marketing Officer (CSMO)

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Team
GMR Group
Posted
12 Mar 2026

About the role

Chief Sales and Marketing Officer (CSMO)

Location

Bangalore, India

Industry

Real Estate – Residential

Experience

15–22 Years

Reporting To

CEO / Managing Director

Employment Type

Full-Time

We are seeking an experienced Chief Sales and Marketing Officer (CSMO) to lead the overall sales and marketing strategy for a leading real estate developer in Bangalore. The role will be responsible for driving revenue growth, strengthening market positioning, building high-performing sales teams, and expanding channel partner networks.

The CSMO will play a critical leadership role in aligning sales, marketing, and customer engagement strategies to accelerate business growth.

Key ResponsibilitiesStrategic Leadership
  • Develop and execute the company’s overall sales and marketing strategy
  • Align sales plans with organizational revenue goals
  • Provide market intelligence for project planning, pricing, and positioning
  • Collaborate with leadership on business expansion and land acquisition strategy
Sales Management
  • Lead end-to-end sales lifecycle from project launch to closure
  • Drive achievement of monthly, quarterly, and annual sales targets
  • Develop effective pricing and inventory management strategies
  • Monitor sales performance and implement improvement initiatives
Channel Partner Development
  • Build and strengthen relationships with channel partners, brokers, and agencies
  • Expand distribution networks to increase market penetration
  • Drive partner engagement programs and performance tracking
Marketing & Branding
  • Oversee all marketing initiatives including digital, offline, and brand campaigns
  • Lead project launches, promotional campaigns, and lead generation initiatives
  • Ensure strong brand positioning in the competitive Bangalore real estate market
Team Leadership
  • Build and mentor high-performing sales and marketing teams
  • Implement performance management systems and sales governance frameworks
  • Drive a culture of accountability, collaboration, and growth
Key Performance Indicators (KPIs)
  • Revenue and booking value achievement
  • Sales conversion rates
  • Channel partner productivity
  • Market share and brand visibility
  • Collection efficiency
Candidate Profile
  • 15+ years of experience in real estate sales and marketing
  • Proven track record of handling large residential projects
  • Strong experience in Bangalore real estate market
  • Experience managing large sales teams and channel partner networks
  • Strong leadership, negotiation, and strategic planning skills


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