Cluster Head-TASC and Government Business

1. POSITION DESCRIPTION

JOB TITLE

Cluster Head – TASC & Government Business

GRADE

AVP-I

DEPARTMENT

Branch Banking, TASC & TPP

LOCATION

Across India (Regional Office / Area Office / Branches)

SUB-DEPARTMENT

TASC

TYPE OF POSITION

Full-time

REPORTS TO

Regional Head - TASC & Government Business

REPORTING INTO

NA

1. ROLE PURPOSE & OBJECTIVE

1. As a product specialist, Cluster Head – TASC & Government Business will be responsible and own the entire TASC & Government Business book & TASC & GB NTB acquisition for the Branch Banking of the assigned regions / territory / clusters / branches.

2. Will be driving TASC & Government Business along with cross sell of products such as POS, QR, Payment Gateway, CMS, payment and collection solutions, fee collection & other fintech solutions as per alliances and partnerships within branch banking for ring-fencing the customers and ensuring cash-flows of the customers are channelized into Ujjivan Small Finance Bank.

1. SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• Owns the total TASC & Government Business incremental budget of the assigned regions / territory / clusters / branches.

• Responsible for achieving fee targets of cross-sell products like CMS, POS.

• Interact & collaborate with digital alliances partners of the bank

• Cross sell POS, QR, Payment Gateway, CMS, Net Banking, fee collection solutions etc. which helps in value build up.

• Ensure product mix for sale of high value variants & quality of acquisition.

• Hiring of direct reportees as per assigned manpower budget.

1. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

1. Business/ Financials

• Create and develop strategy / plan for TASC & Government Business sales and value build up and ensure its implementation.

• Implement strategy as devised & guided by Corporate office / Regional or circle office.

• Devise and execute marketing strategies, sales promotions and contests in liaise with the corporate / regional or circle product team.

• Ensure the successful achievement of the company’s goals on TASC & Government Business across all its’ assigned territory.

• Ensure sales volume is at its maximum and maintaining acquisition quality.

• Oversee the TASC & Government Business sales performance at regions, clusters, branches.

• Schedule occasional review meeting with Regional Head – TASC & Government Business, CBHs, Cluster Heads, BMs, RMs and other stake holders.

• Reviewing and maintaining good portfolio quality.

• Establish personal networks across all circles.

1. Customer (Both Internal & External)

• Ensure seamless on-boarding experience for customers.

• Ensuring best in class TAT and processing standards.

• Ensuring that any service complaints are resolved in a timely manner.

• Dipstick surveys with customers to understand the product needs & suggest changes.

• Competitor watch and give relevant suggestion sand feedback to constantly improvise products in-tune with the market.

• Joint calls / sales support & training to branches & cluster head – branch banking.

1. Internal Process

• Build a strong team across region as per assigned budget.

• Working towards eliminating bottlenecks in the process and rejuvenating the customer journey with Ujjivan Small Finance Bank.

• Timely training to staff so as to ensure product knowledge, change in processes are communicated in a timely manner downwards

1. Innovation & Learning

• Supporting branch level outbound resources including Branch Managers to perform their role of TASC acquisition adequately.

• Recommend teams for courses, skill gap-based training programs.

• Ensure adherence to training man-days/ mandatory training programs etc.

• Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines

1. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Graduate, with a Masters in Marketing Preferable.

• MBA/ PGDM or equivalent Qualification preferred.

Experience(Years and Core Experience Type)

• Preferred core experience of 10 + years of experience in TASC / Government Banking / Retail branch banking/ Current Account acquisition/ Transactional Banking / Liability sales.

Certifications

• None

Functional Skills

• Wide exposure in Sales & distribution

• Experience spanning major functional aspects of the business – Sales / Marketing, Business operations & Technology with P&L responsibility.

• Strategic thinking, innovation, strong negotiation and leadership characteristics

• Strong People Management skills

• Strong analytics and technology orientation

• Relevant demonstrated leadership experience in managing a hi-performance team with a sound understanding of key business drivers

Behavioral Skills

• Relationship Skills

• Sales Skills

• Execution Skills

• Influencing Skills

• Team management

• Negotiation skills

• Customer Service Orientation

• Communication skills (both oral & written)

Competencies

• Prior experience in driving large teams / branches both direct & indirect

• Proven sales record

1. KEY INTERACTIONS

INTERNAL

EXTERNAL

• Branch Banking, TASC & TPP

• Product

• Alternate Channels

• HR

• Vigilance

• IT

• Risk & Compliance

• Digital Banking

• Corporates, LLP, HUF, Partnerships and Individual Customers.

• Institutional customers like Trust, Association, Societies, Clubs, Sec 8/25 cos., NGOs, NPOs, etc.

• Local govt bodies

• Digital alliance partners

PREPARED BY: Priyanka Pal

DATE: 14-02-2024

REVIEWED BY: Jyothi Mohan

DATE: 15-02-2024

LAST UPDATED BY: TM Team

DATE: 17-02-2024