About the role
FruitBowl Digital is a vibrant digital marketing agency founded in 2010, led by experienced industry experts and supported by a team of passionate professionals. Based in Mumbai, the company has quickly grown to handle national-level accounts and execute groundbreaking campaigns, establishing a reputation for innovation and creativity. We specialize in Social Media Management, Content Strategy and Creation, Branding, Web & App Design, Search Marketing, Media Planning, and Online Reputation Management. Committed to fostering a fun and dynamic work culture, we aim to leave remarkable digital footprints globally. Discover more about us on Instagram:
What is this role really?
You’re the person who keeps a cluster of brands (4–5 clients) not just running, but growing, evolving, and doing better work every month.
You’ll be the go-to for clients, the bridge for the team, and the one who makes sure ideas don’t get lost in translation.
What will you be doing?
1. Be the main point of contact for your set of clients (aka the calm in the chaos)
2. Turn vague thoughts like “we need something fun” into clear, actionable briefs
3. Shape content strategy, what we say, how we say it, and why it matters
4. Work closely with copy, design, video, and performance teams to bring ideas to life
5. Make sure the work going out is something you’d actually be proud to put your name on
6. Spot opportunities for campaigns, moments, and growth before anyone asks
Things that should excite you
1. Thinking like a brand, not just a content calendar
2. Talking to clients without sounding like a deck
3. Turning confusion into clarity (your briefs should make life easier, not harder)
4. Knowing what’s good vs. what’s just “there.”
5. Keeping things moving without turning into a micromanager
6. Having opinions and backing them up
What will your good day look like?
1. A client call where you guide the conversation, not just respond to it
2. Your team gets a brief and goes “got it” instead of “huh?”
3. The work that comes back feels sharp, on-brand, and exciting
4. You catch an opportunity before it becomes a missed one
A not-so-great day looks like:
1. You’re stuck playing messenger between the client and the team
2. Everyone’s unclear, and it shows in the work
3. You’re fixing things at the last minute instead of setting them up right
4. The work is going out… but it’s not really saying anything