About the role
Job Title: Content & Growth Manager
About the Company
Bangalore-based FinTech company and one of India's leading digital loan aggregation platforms. Founded in 2012, the company partners with leading banks and NBFCs to provide seamless access to personal, business, and home loans through a fast, technologydriven platform. With a strong focus on customer experience and innovation.
What You'll Do
Content Strategy & Creation
* Create high-quality health, wellness, preventive care, and healthcare education content.
* Work with doctors, nutritionists, and healthcare experts to create trusted content.
* Build AI-assisted content workflows to improve speed and scale.
SEO & Organic Growth
* Own SEO strategy and keyword research.
* Publish and optimize content for organic search.
* Improve website rankings and organic traffic.
* Monitor search trends and identify emerging healthcare topics.
Social Media & Community
* Manage social media presence and content calendar.
* Create engaging health awareness campaigns.
* Build communities around preventive healthcare and wellness.
* Drive engagement through interactive content, webinars, and expert sessions.
Growth Marketing
* Run growth experiments across channels.
* Build WhatsApp engagement journeys.
* Work with product teams on user activation and retention campaigns.
* Create lifecycle communication journeys for users.
Analytics & Reporting
* Track content performance and growth metrics.
* Measure traffic, engagement, leads, and conversions.
* Generate actionable insights and recommendations.
What We're Looking For
* 1-4 years experience in Content Marketing, Growth Marketing, SEO, or Community Building.
* Excellent writing and storytelling skills.
* Strong understanding of SEO fundamentals.
* Experience with social media platforms and content tools.
* Comfortable using AI tools like ChatGPT, Claude, Perplexity, Canva Magic Studio, etc.
* Data-driven mindset.