About the role
We are looking for a hands-on Content - Creative & Visuals Executive to create and execute written, visual and multimedia content, including graphic design, video shoots and social media, while working closely with the Team Lead.
Responsibilities:
- Develop a strong understanding of the brand, its products, textiles, craftsmanship, people and values.
- Research and uncover stories, ideas and insights that make the brand distinctive.
- Work closely with the Team Lead to execute content and editorial calendars.
- Create social media creatives, campaign assets, promotional graphics and other visual content.
- Handle graphic design for social media posts, stories, reels covers, presentations and brand communication.
- Plan, coordinate and participate in video shoots, including product, campaign, behind-the-scenes and interview content.
- Create and edit short-form videos, including Instagram Reels, with basic cuts, transitions, text overlays and music.
- Adapt brand stories into relevant content across different audiences and mediums.
- Coordinate with designers, photographers, agencies and other creative resources when required.
- Maintain consistency in brand voice, tone, visual identity and content quality.
- Monitor content performance and audience engagement, and share learnings with the team.
- Take ownership of day-to-day content creation and ensure timely execution of assigned projects.
Requirements:
- 1-3 years of relevant work experience in content writing, brand communication, social media, graphic design, video content or a related field
- Degree/Diploma in Literature, Communication, Fashion, Graphic Design, or another relevant domain.
- Willingness to learn, grow and contribute in a fast-paced environment.
- Ability to handle multifaceted roles with strong ownership and adaptability.
- Hands-on experience in creating social media creatives and visual content.
- Basic to good knowledge of graphic design tools such as Canva, Adobe Photoshop, Illustrator or similar software.
- Ability to plan, coordinate and participate in video shoots.
- Basic video editing skills using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or similar software.
- Ability to combine writing, visual design and video content to communicate a brand story effectively.
- Experience creating content for digital platforms and growing audience engagement.