Content Head

We are looking for a highly creative and strategic Content Head to lead the content vision and execution for our fast-growing Indian micro-drama platform. The ideal candidate should have strong expertise in storytelling, audience psychology, digital entertainment trends, and content production, with the ability to build engaging, binge-worthy short-format drama content for Indian audiences. This role requires someone who can conceptualize, develop, and scale high-retention microdrama series while managing writers, creators, production teams, and content strategy end-to-end.

The core responsibilities for the job include the following:

Content Strategy and Development:

• Define and execute the overall content strategy for the platform.
• Identify trending genres, audience preferences, and storytelling formats in the microdrama ecosystem.
• Develop high-engagement content concepts tailored for short attention span audiences.
• Build a strong pipeline of original micro-drama series across romance, thriller, family drama, suspense, comedy, and youth-centric genres.

Creative Leadership:

• Lead writers, creative producers, script teams, and content creators.
• Supervise story ideation, screenplay development, dialogues, episode structuring, and cliffhanger-driven storytelling.
• Ensure content quality, emotional engagement, and platform consistency.
• Guide the creative team on pacing, hooks, retention moments, and binge-worthy storytelling techniques.

Production Oversight:

• Coordinate with production, casting, editing, and post-production teams.
• Ensure timely delivery of content calendars and shooting schedules.
• Optimize content production efficiency while maintaining quality standards.
• Oversee content budgets and resource planning.

Audience and Platform Growth:

• Analyze viewer behavior, watch-time trends, engagement metrics, and retention data.
• Collaborate with marketing and growth teams to create viral and performance-driven content strategies.
• Continuously experiment with formats, storytelling styles, and content packaging.

Industry and Creator Relations:

• Build relationships with writers, directors, actors, influencers, and creative agencies.
• Scout emerging talent and trending digital creators for collaborations.
• Stay updated with OTT, creator economy, and entertainment industry trends.

Requirements:

• 6+ years of experience in content creation, OTT, entertainment, digital media, or short-form storytelling.
• Strong understanding of Indian entertainment audiences and regional content preferences.
• Experience in script development, creative direction, or content production.
• Proven ability to manage creative teams and multiple projects simultaneously.
• Strong storytelling instincts and understanding of emotional audience engagement.
• Knowledge of content analytics, retention metrics, and digital platform trends.
• Excellent communication, leadership, and project management skills.

Preferred Background:

• Experience in OTT platforms, short-video apps, YouTube content networks, or digital entertainment startups.
• Exposure to microdrama, vertical storytelling, reel-format narratives, or mobile-first entertainment content.
• Network within writers, production houses, creators, and entertainment professionals.