Content Marketing Manager

We are seeking a T-shaped Founding Marketer to lead our transformation from a traditional tech services firm into an AI-native consultancy. This is not a cushy marketing role with big budgets and pre-set playbooks. Instead, we’re looking for a scrappy, self-driven builder with an owner’s mindset who can design, execute, and iterate our go-to-market (GTM) strategy from scratch.

Your mission: solve our category design problem—shifting perception from “Tech Staffing” to a differentiated high-value positioning like AI Acceleration Partner. You will own the funnel end-to-end, test bold ideas, and be the strategic voice identifying which bets drive traction.

• Run Marketing Like a Portfolio: Treat each service offering as a “bet.” Define success metrics, test aggressively, and recommend where to double down or cut losses.

• Demand Generation via Rapid Experiments: Think like a scientist—hypothesize, test, measure, repeat. Run scrappy campaigns across channels to find scalable growth levers.

• Build a Thought Leadership Engine: Extract insights from our technical experts and turn them into case studies, whitepapers, and webinar content that establishes credibility.

• Drive Brand Transformation: Redefine our brand positioning with messaging pillars, differentiation, and campaigns that move us into the “AI consultancy” category.

• Be the Face of the Brand: Represent the company at industry events, webinars, and conferences to amplify our new positioning.

• Growth Hacker at Heart: You thrive in ambiguity, experiment relentlessly, and know most tests fail—but the wins compound fast.

• Fast Learner with Intellectual Curiosity: You can quickly grasp complex B2B/AI services and translate them into clear, persuasive narratives.

• Owner’s Mentality: A one-person marketing engine who takes projects from concept to launch without waiting for instructions.

• 5–10 years of B2B marketing experience, ideally in technology services, digital engineering, or AI/consulting.

• Startup or new-business launch experience (building from zero is your comfort zone).

• Proven success in executing GTM strategies for US/UK or global markets.

• Deep expertise in B2B content marketing & demand generation.

• Skilled at simplifying complex technical concepts into compelling marketing messages.

• Hands-on experience with HubSpot, Marketo, Apollo, Salesforce, 6sense (or similar).

• Flexibility to align work hours with international geographies