About the role
Why nowAs Medhavi grows, the volume and variety of content we create is growing with it.The same idea may need to become:
- An in-depth article or website page.
- A social media post or carousel.
- A video or reel script.
- A campaign narrative.
- A brochure or other brand communication.
What you will doYou own content from research and ideation through writing, creative coordination and final delivery.
- Write long-form content including SEO-optimised blogs, articles, website content, landing pages and programme pages.
- Create short-form content including social media copy, captions, carousel copy, hooks, reel concepts, video scripts and content series.
- Develop organic social media ideas, campaign concepts and content calendars aligned with brand objectives.
- Build brand narratives, campaign messaging and key communication messages for different audiences and platforms.
- Turn ideas into clear creative briefs for static creatives, carousels, infographics, videos, reels and other digital formats.
- Work closely with graphic designers and video editors to translate content ideas into finished creative outputs.
- Give clear, actionable feedback on copy, layouts, visual storytelling and video executions during the creative process.
- Research industries, audiences, competitors, trends and relevant subjects before developing content.
- Simplify complex business, education and industry information into clear and audience-friendly communication.
- Adapt the same subject or message for different formats without making the content repetitive or generic.
- Edit and proofread content to maintain accuracy, clarity, consistency and editorial quality.
- Maintain a consistent brand voice, tone and messaging across platforms.
- Use AI-powered tools for research, ideation, drafting, editing and optimisation while applying independent editorial judgement to the final output.
- Manage multiple content projects and coordinate with internal stakeholders to ensure timely delivery.
What you will deliver: blogs and articles, website and landing-page copy, social media content, content calendars, campaign narratives, creative briefs, carousel copy, video and reel scripts, brochures and other brand communication.
Who we are looking forMust have
- 5+ years of relevant experience in content writing, content marketing, brand content, editorial content or a related role.
- A strong body of work across both long-form and short-form content.
- Excellent command of written English, with strong editing, proofreading and storytelling skills.
- The ability to change writing style, structure and depth based on the audience, platform and communication objective.
- Strong understanding of SEO content writing, keyword usage and content optimisation.
- Experience writing blogs, articles, websites, social media content, scripts and other digital or brand communication.
- Hands-on experience working with graphic designers and video editors to take creative projects from concept to final execution.
- The ability to write clear creative briefs and communicate the idea, message, hierarchy and expected output to creative teams.
- The judgement to review creative work and provide useful, specific feedback instead of simply approving or rejecting it.
- Strong research and fact-checking skills.
- Comfort working on multiple briefs and projects simultaneously.
- Familiarity with AI-powered tools such as ChatGPT, Claude, Gemini and QuillBot, and an understanding of how to use them without compromising originality or quality.
- A portfolio that demonstrates the quality and range of your work.
- Experience in education, skilling, higher education, EdTech or related sectors.
- Experience working in an in-house brand or marketing team.
- Experience developing recurring content properties, campaigns or content series.
- Experience building content guidelines, templates or editorial processes.
- Fluency in written Hindi or Bengali in addition to English.
How you work
- Strong on the basics. You care about language, structure, grammar, accuracy and clarity.
- Idea-first. You think about what needs to be communicated before deciding how to write it.
- Versatile. You can move from a detailed article to a sharp reel hook without making both sound the same.
- Research-driven. You do not write around subjects you have not understood.
- Collaborative. You know how to work with designers and video editors, and how to make a creative brief useful to them.
- Open to iteration. You can take feedback, challenge it when needed and improve the work without becoming attached to the first draft.
- Detail-driven. You notice inconsistencies in copy, messaging and creative output before they go live.
- Ownership-minded. You stay with a project from the initial brief to the final published output.
- Comfortable with technology. You use AI and digital tools to improve speed and productivity without outsourcing your judgement to them.
What you get
- A wide canvas. You work across websites, articles, social media, campaigns, videos, brochures and other brand formats.
- Real ownership. You are involved from the initial idea and research through to writing and final creative execution.
- Creative collaboration. You work closely with designers, video editors and marketing teams instead of operating as an isolated writing function.
- Variety of subjects. You create content across education, skills, careers, industry and the future of work.
- Room to build. You can help improve the way content is planned, briefed, produced and reviewed across the organisation.
- Visible work. Your content becomes part of campaigns and communication seen by students, professionals, institutions, industry partners and other stakeholders.
About MedhaviOneMedhaviOne is building India's education-to-employment infrastructure: shared standards for skills and credentials that connect institutions, employers and learners.We are not an early-stage startup. The Medhavi Group already has:
- 600+ enterprise partners across 30+ sectors, including Hyundai, Mahindra, MRF, Daikin, IHG Hotels and the Indian Navy.
- 650,000+ learners reached across India.
- Its own skills university, Medhavi Skills University, with close to 2,000 students on campus.
About Medhavi GroupEstablished in 2013, Medhavi Group is a unified ecosystem comprising Medhavi Skills University and various skill-promoting organisations, dedicated to advancing skill development, vocational training and industry-integrated higher education.The Group has trained 6+ lakh learners with 70%+ employability outcomes and supports 20,000+ active students. Its WISE initiative combines academic learning with structured on-the-job training and works with leading organisations across sectors to build industry-aligned talent pipelines. JD-Event-Operations-Production-…
For more information, visit