About the role
Key Responsibilities:1. Content Strategy & Ideation
- Develop content angles, hooks, and campaign concepts for influencer collaborations
- Identify trends, formats, and viral patterns relevant to the brand
- Create content frameworks tailored to different products and target audiences
- Guide influencers with clear content briefs and script directions
- Ensure content is engaging within the first 3–5 seconds (strong hooks)
- Balance brand messaging with natural, creator-led storytelling
- Analyze past campaign performance to refine content strategies
- Identify what works (hooks, formats, storytelling styles) and scale it
- Continuously test new content formats and ideas
- Work closely with the scouting team for creator selection based on content fit
- Coordinate with the Content POC for script and video approvals
- Align with marketing goals (product focus, offers, campaigns)
- Ensure all content maintains brand tone, messaging, and positioning
- Improve overall content quality across influencer campaigns
Requirements:
- Strong understanding of short-form content (Instagram Reels, YouTube Shorts, etc.)
- Proven ability to identify viral hooks and engaging formats
- Experience in scripting or content planning for social media
- Analytical mindset can connect content with performance
- Good communication skills to guide creators effectively
- Prior experience in influencer marketing or D2C brands preferred
What We’re Looking For (Core Traits):
- Obsessed with content (you naturally analyze reels/ads while scrolling)
- Strong instinct for “what will work”
- Creative but also performance-focused
- Fast executor - can generate ideas quickly and iterate
Bonus (Nice to Have):
- Experience with performance marketing creatives
- Understanding of UGC-style content
- Familiarity with tools like Meta Ads Library, trend tracking, etc.