About the role
About the Role
We’re looking for a smart, curious content writer. The candidate should be capable of conducting in-depth research, thinking critically, and creating original, high-quality content.
Key Responsibilities
- Conduct thorough online research to understand topics, trends, competitors, and audience needs before writing.
- Write original, well-structured content.
- Use AI tools (ChatGPT, Claude, Perplexity) strategically for research, ideation, outlining, and editing - not for rewriting.
- Fact-check all claims, stats, and quotes; identify and correct AI hallucinations or outdated information.
- Apply basic SEO and generative engine optimization (GEO/AEO) principles: search intent, keywords, entities, and snippet-friendly structures.
- Collaborate with marketing, product, and subject-matter experts to turn complex ideas into clear, useful content.
- Continuously learn and experiment with new AI tools, search features, and content formats.
- Track content performance (traffic, rankings, engagement) and suggest improvements based on data.
What We’re Looking For
- Strong research skills: ability to dig beyond Google, compare sources, and synthesize insights.
- Excellent writing and editing skills in English; clear, natural, and audience-focused tone.
- Basic understanding of digital marketing: SEO, content funnels, buyer personas, and social media.
- Comfort using AI tools for writing and research; interest in prompt engineering and AI workflows.
- Curiosity and enthusiasm to learn new topics quickly.
- Attention to detail, fact-checking discipline, and ownership of work from brief to publish.