About the role
- Execute the end-to-end content lifecycle—ideation, creation, publishing, and optimization—with a strong focus on quality and timelines.
- Ensure consistency of CloudThat’s brand voice across all content formats and channels.
- Draft and manage PR content, including press releases, executive articles, and media communications.
- Develop high-impact content across formats—blogs, whitepapers, case studies, landing pages, social media, ad copies, brochures, and video scripts.
- Create campaign-aligned assets that support GTM initiatives and drive engagement, lead generation, and conversions.
- Apply SEO best practices and track content performance to continuously improve impact.
- Collaborate cross-functionally with design, performance, social, and leadership teams to deliver integrated marketing campaigns.
- Identify emerging content trends and opportunities to strengthen positioning and reach.
- Ensure all content is business-aligned, insight-driven, and conversion-focused.
- Demonstrate learning agility and strategic thinking to progressively take on larger content ownership.
- 2–4 years of proven experience in content writing across B2B and/or B2C environments.
- Strong ability to write across formats—long-form thought leadership, PR articles, landing pages, case studies, ad copies, and social content.
- Excellent command of English with strong storytelling, clarity, and persuasive writing skills.
- Solid understanding of content marketing fundamentals, buyer intent, and funnel-based messaging.
- Working knowledge of SEO best practices, keyword research, and content optimization.
- Ability to translate complex technical concepts (Cloud, AI, Data, DevOps, etc.) into clear, engaging, and business-focused narratives.
- Experience collaborating with cross-functional teams (design, performance, social, leadership).
- Strong attention to detail, research capability, and ability to meet tight deadlines.
- Experience in B2B tech/IT/cloud domain content.
- Familiarity with CMS platforms (WordPress, HubSpot) and basic HTML.
- Certifications in Digital Marketing, SEO, or Content Marketing.
- Exposure to content analytics and marketing automation tools.
- Understanding of demand generation content (webinars, gated assets, campaign-led content).
- Experience in mentoring junior writers or contributing to structured content processes.