About the role

Copy Supervisor / Sr. CopywriterDepartment: Copy | Experience: 3-5 years | Location: Pune (On-Site)About Amura Marketing TechnologiesAmura is a data-driven digital growth marketing company partnering with leading brands to deliver measurable business outcomes. We combine creativity, technology, and analytics across performance marketing, branding, content, SEO, social media, and marketing automation.The RoleLead a cluster of copywriters and shape communication strategy for a diverse client portfolio, working closely with Design, Performance, SEO, Social, Strategy, and Client Servicing teams. Ideal for a Senior Copywriter ready for leadership who pairs strong craft with smart, responsible use of AI.Key Responsibilities

Interpret client briefs, build communication strategies, and present concepts to clients
Write across ads, websites, landing pages, blogs, emailers, social, WhatsApp, and video scripts
Work with designers to deliver integrated campaigns
Track copy performance (CTR, CPL, conversions, engagement) and iterate through A/B tests with Performance Marketing
Supervise and mentor copywriters; maintain brand tone and editorial standards
Serve clients across Real Estate, Healthcare, BFSI, Education, Manufacturing, Retail, SaaS, and Consumer Brands
Manage multiple projects and deliver on timelines

AI in Your Workflow

Use AI for research, ideation, first drafts, ad-copy variants, SEO briefs, repurposing, and editing, and own the final output
Write structured prompts (role, context, audience, tone, constraints, format, examples) and build a reusable team prompt library
Train your team on prompting and set AI usage guidelines for your cluster
Tools (examples): Claude, ChatGPT, Gemini, Perplexity, NotebookLM, Jasper, Semrush, Surfer SEO, Grammarly, Descript, Notion AI
Non-negotiables: never enter confidential client data into public tools, fact-check every claim, ensure originality, and follow sector regulations (Healthcare, BFSI, RERA)

What We’re Looking For

3-5 years of copywriting with a strong digital campaign portfolio
Solid grasp of branding, digital marketing, SEO, and content strategy
Excellent English and strong storytelling
Demonstrated, practical use of AI in a professional copy workflow
Experience mentoring junior copywriters
Strong presentation skills; creative, detail-oriented, and proactive

Copy Supervisor / Sr. Copywriter

About the role

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