About the role
Responsibilities:
- Write with Impact: Craft ad copy, blogs, emails, landing pages, presentations, decks, and other content that makes insurance approachable, engaging, and actionable. Your words will inspire trust and drive conversions.
- Simplify the Complex: Break down dense insurance jargon into clear, relatable content that empowers people to make informed decisions confidently.
- Focus on Lead Generation: Write ad copy for Meta and Google Ads, for health and term insurance, webinar promotions, and lead generation campaigns.
- Iterate and Refine: Continuously refresh and refine ad creatives to keep campaigns dynamic and relevant. Dive into performance metrics to uncover insights and optimise future campaigns.
- Not Just Write, But Measure Impact: Set and track KPIs for content performance across channels. Analyse engagement, conversions, and other key metrics to optimise future campaigns and drive meaningful results.
- Experiment and Innovate: Try new ideas, formats, and strategies to keep content fresh and engaging. We're open to creative risks that lead to meaningful results.
- Collaborate Across Teams: Work with our team of performance marketers, designers, product folks, and advisors to ensure messaging is aligned with Ditto's brand voice and mission.
- Learn and Grow: You don't need to have all the answers. At Ditto, we nurture talent, encouraging experimentation and growth. Thanks to our flat hierarchy, you'll have the freedom to contribute ideas and learn from every project.
Requirements:
- 3+ years of experience in copywriting, with a portfolio that shows your ability to simplify complex topics and connect with audiences.
- A knack for blending empathy with clarity in your writing.
- Curiosity and openness to learning: we're not looking for someone who knows it all; we're looking for someone excited to grow.
- Strong collaboration skills and an ability to work with people across different teams.