Copywriter

Copywriter - WPP Production

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's 
content producers, studios and craft experts into one connected organisation. We combine worldclass human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world. WPP Production 
is part of WPP.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit  A hybrid working model We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What Does a Copywriter Do at WPP Production?

WPP Production is looking for a creative and detail-oriented Copywriter to develop compelling content that supports Bid Management and business communication requirements. The role will collaborate with internal stakeholders to understand client briefs, develop persuasive messaging, and create high-quality content that aligns with business objectives and brand guidelines.The ideal candidate should have strong writing and storytelling skills, experience in business content development, and the ability to manage multiple projects in a fast-paced environment while maintaining high standards of quality and consistency.

Key Responsibilities

• Develop compelling, high-quality copy for proposals, bids, presentations, and other business 
communication materials.
• Translate client briefs and business requirements into clear, creative, and persuasive content.
• Create content for multiple channels, including digital, social media, print, video, and 
broadcast.
• Collaborate with internal stakeholders to understand project requirements and develop 
effective messaging.
• Edit, proofread, and review content to ensure accuracy, consistency, and adherence to brand 
guidelines.
• Provide feedback on team-generated content to maintain quality and improve deliverables.
• Manage multiple projects and competing priorities while meeting deadlines and budget 
requirements.
• Stay updated on industry trends, competitor activities, and emerging content practices.
• Manage content development from initial brief through review, approval, and final delivery.

Skills & Experience

• Bachelor’s degree or equivalent qualification, with a minimum of 3 years of experience in 
business writing or copywriting.
• Experience creating content for digital, print, and broadcast channels.
• Strong writing, editing, proofreading, and creative thinking skills.
• Ability to simplify complex information and develop audience-focused messaging.
• Excellent stakeholder management, communication, and collaboration skills.
• Strong project management and organisational skills, with the ability to manage multiple 
priorities.
• Good analytical thinking, problem-solving, and decision-making abilities.
• Proficiency in Microsoft Office, particularly Word, Excel, and Outlook.
• Familiarity with tools such as Adobe Acrobat Pro and Salesforce, or the ability to learn new 
software quickly.
• Proactive, detail-oriented, client-focused, and comfortable working under pressure.

Preferred Qualifications

• Experience in bid management, proposal writing, RFP/RFI responses, or business development 
content.
• Exposure to marketing, advertising, or corporate communications.
• Familiarity with brand guidelines, content management tools, and AI-assisted writing tools.