Creative Specialist

Job Title: Creative Specialist/Lead – Brand & Campaigns

Location: Bangalo

Experience: 6–10 years

Reports To: Marketing Leadership

About the Role:

We are looking for a visionary and hands-on Creative Head to lead the conceptual, visual, and storytelling direction for brand communication across all touchpoints. You will drive ideation, lead integrated campaign development, and inspire a multi-disciplinary team to push creative boundaries while meeting business objectives.

As a Creative Head, you will work closely with content, design, video, and strategy leads to shape the creative voice of the brand. You will be responsible for translating marketing goals into compelling narratives that resonate with customers, drive engagement, and deliver measurable impact — across formats, platforms, and mediums.

This is a role for someone who thrives at the intersection of creativity, leadership, and performance-driven thinking.

Key Responsibilities:

1. Creative Strategy & Vision

• Define and evolve the brand's creative identity in line with strategic business goals

• Lead high-impact creative development across campaigns, content initiatives, product launches, and brand assets

• Translate briefs into bold ideas that blend storytelling, visual excellence, and platform relevance

• Stay ahead of trends to ensure the brand remains innovative and culturally relevant

2. Integrated Campaign Development

• Ideate and oversee creative for 360° campaigns — across digital, social, print, performance, events, and video

• Drive alignment between brand storytelling and tactical campaign goals (e.g., awareness, engagement, conversion)

• Guide the development of hero assets, narratives, and cross-channel storytelling arcs

3. Team Leadership & Mentorship

• Lead and mentor a cross-functional team of designers, video editors, motion artists, copywriters, and content creators

• Provide clear creative direction, structured feedback, and growth paths for each team member

• Foster a creative culture rooted in quality, innovation, accountability, and collaboration

4. Cross-Functional Collaboration

• Partner with marketing, product, sales, and leadership teams to understand priorities and align creative output

• Collaborate with strategists to ensure campaigns are insight-driven and audience-first

• Work with content teams to blend strong narratives with compelling visuals

5. Execution Oversight & Quality Control

• Review all creative assets to ensure they meet brand standards, brief requirements, and execution excellence

• Manage timelines, priorities, and revisions across multiple simultaneous projects

• Lead internal creative reviews and drive stakeholder approvals efficiently

Skills & Competencies Required:

• Proven experience in leading multi-platform creative work for high-growth or innovation-led brands

• Strong background in art direction, storytelling, campaign development, and team management

• Deep understanding of design, video, copy, and social formats

• Ability to create work that blends emotional resonance with strategic clarity

• Fluency in Adobe Creative Suite, Google Workspace, and collaboration tools like Figma, Notion, or Slack

• Familiarity with fintech or technology narratives and the ability to translate complexity into clarity

• Strong problem-solving through creative execution — especially on social and performance channels

• Ability to lead under pressure, meet deadlines, and manage feedback loops with multiple stakeholders

Who is the ideal candidate?

• A creative leader with the vision to define narratives and the drive to execute them with craft

• Insightful, curious, and tuned in to cultural and digital shifts

• Equal parts conceptual thinker and design practitioner

• Skilled at working with ambiguity and finding focus amidst complexity

• Passionate about building brand experiences that move people and deliver business impact