About the role
Build and lead Turno's brand and campaign content strategy, with a strong focus on Hindi-first storytelling. ● Work closely with the brand, design, and performance marketing teams to deliver clear, consistent, and compelling communications across mediums. ● Shape communication frameworks for multi-brand EV retail, used vehicle sales, and financing journeys. ● Think "target pehle"—develop ideas that speak the local language (literally and emotionally), especially for Tier 2/3 and rural audiences. ● Conceptualize and write 360° brand campaigns: digital ads, video scripts, hoardings, radio, WhatsApp, and more. ● Guide and edit creatives and junior writers to maintain brand tonality and emotional impact. ● Build insight-led campaigns based on customer behavior, field feedback, and cultural trends. ● Partner with agencies, freelancers, and internal teams to scale output while keeping quality razor-sharp.